The Axiom of Quality, Price, & Time

We’ve been getting feedback from our Top 10 Predictions For Taboo Authors In 2018. One response though, really stood out to us. Why? Because it was from one of our authors, Gerry Maxwell. We thought his observations were worth highlighting, so we asked for his permission to share them with all of you!

“Your analyses also remind me of the axiom in marketing: You can market on the basis of only three elements — quality, price and time – but you can only market on the basis of two at a time. In e-book publishing/distribution, nobody can compete on time. Everybody has to make the book immediately available for download or you’ll lose the sale. Which means all competition has to be based on quality and price, meaning either low quality/lower price, or high quality/higher price. A business based on low quality/higher price or high quality/lower price would not be sustainable.”

Lot’s Cave thought Gerry Maxwell’s comments were so pertinent, we created an entire post around it and highlighted five important points from Gerry Maxwell’s insights. Lot’s Cave would like to start by saying thanks to him for the opportunity to do so.

Five Highlights From Gery Maxwell’s E-Mail On Marketing

1. You Can Only Select Two Items From The Combination Of Price, Quality, Or Time

Gerry Maxwell’s comment on the self-publishing industry is essential, so essential that it bears repeating. You can only have two of the three options, quality, price, or time. What’s interesting to note is that one of these variables is always fixed. In other words, it’s the one of these three variables you can do absolutely nothing about, leaving you with a choice between the other two. This then, is what determines your actual choices. You let one slide in favor of the other. Confused yet? I promise it’ll get easier in a moment. The marketing axiom of quality, price, and time actually shapes entire industries in impactful but seemingly unimportant ways. Take for example, traditionally published books.

The market of traditional publishing is rife with debate at the moment. Some feel their books are priced too high, while others feel the time between books is a bit cumbersome. Why is that? Well, it has everything to do with the market axiom Gerry Maxwell mentioned. In traditional publishing the fixed variable is quality. No one can essentially change the quality of what you get. Every Anne Rice, Stephen King, or Dan Brown book will have the same quality of printing, at least it’s supposed to. What this means is that the price you pay or the time it takes to publish is variable. The complaints you hear are customers who feel the ‘sacrificed’ variable was the wrong one.

This ‘sacrificed’ variable, in a way, is actually what created the e-book industry, or at least allowed for it. That is why Gerry Maxwell is correct when he says, “In e-book publishing/distribution, nobody can compete on time.” In this case, time is the fixed variable. Why is time the fixed variable? Well, probably because traditional publishers ‘took too long’ and the e-book industry grew to fill the gap. Suddenly readers could get books where quality or price were the fluctuating variables… and that changed everything. Readers can now observe the drastic change in the market axiom emphasis.

2. Pre-Sale Doesn’t Work In Self-Publishing… Especially For Erotica

Alright, this one took us three readings of Gerry Maxwell’s comments to piece together. It’s not that difficult once you see it, but getting to the conclusion can seem a bit overwhelming. Pre-sales are actually a big deal in the e-book industry right now. The option is said to be a great marketing strategy, and authors are highly encouraged to utilize pre-sales. But, when Gerry Maxwell says, “Everybody has to make the book immediately available for download or you’ll lose the sale.” he means it. This logic has a great impact on pre-sales and if an author should utilize them at all. Under a marketing lens, pre-sales don’t actually seem to hold much value for the vast majority of authors.

Customers looking at e-books want the book immediately, and this is the ultimate flaw of pre-sales. This is especially true when it comes to Erotica, no one wants to wait for their e-book. Quite honestly, who can really blame them? Pre-sales only put distance between a reader and the sale. All momentum, all interest generated up to the point of ‘pre-sale’ is lost when the reader chooses to get another book… because it is available the instant they want it. In fact, it is fair to say that pre-sales don’t really favor the reader, but the author. The marketing strategy behind this is clearly to boost a book’s rankings the day of release, and therefore, a somewhat arguable disservice to readers.

But why then are pre-sales the hot marketing strategy? Because they work for traditional publishers. There’s no real way to sugar coat this, so we won’t try to. Pre-sales work when you have an established readership and a stabilized and steady publishing schedule. Loyal readers will then be more likely to purchase the new book on pre-sale, probably so they don’t forget. But, this strategy is almost exclusively successful to those authors of some notoriety. It’s not really a matter of if the reader will purchase the book, but how and when. The pre-sale captures that reader and makes the sale before they forget to spend their money. But when it comes to Erotica… it’s not very helpful… exactly because of that time variable being fixed.

3. High Quality Lower Price Is Not Sustainable

At Lot’s Cave, we see authors striving to implement the strategy of high quality at a low price quite often. It is always surprising to us, because we don’t understand the thought behind the submission. Many authors at the moment seem to think that high quality and lower price is the way to go. To them it is a ‘marketing strategy’, and the best one at that. Many publishers would say they don’t judge an author’s marketing strategy, but at Lot’s Cave, we do have some concerns. When authors utilize failed strategies, we believe it is a disservice at the very least not to inform them of the fact. High quality lower price is not sustainable for many reasons, but we can share an example that is well-known by many in the industry. In fact, it is the problem we see going on right now.

Authors spend much of their time writing full length novels, roughly between 45,000 – 60,000 words. For this, the market price at the moment is typically about $4.95. Some authors believe a good marketing strategy is to price that book at $3.99, or even $2.99, roughly between 20% – 40% off in a misguided effort to outsell competition. But, very few authors tend to calculate the costs of doing so. We’ve done that, and we’ve discussed it many times. We also notice that very few authors look at where their books are competing as well. If you were to take a look at the top selling books in the $3.99 price point, the average word count is between 10,000 – 20,000. That means, when you write a 40,000 word book and sell it in that range… you’re undercutting your efforts. You could literally write two books (both high quality) and still make the same amount of money.

The distinction here is important, because many authors feel they have to sacrifice that quality variable. To them, writing shorter works automatically means a drop in quality. But that’s not true, or at least, it shouldn’t be. Lot’s Cave isn’t actually recommending you write shorter stories either, quite the opposite actually. What we are saying is that you should charge the correct price for your books. If the market rate is $4.95, there’s a good reason for that. The moment you decide to lower your price and call that alone your strategy… there’s an issue. Just like you can’t sustain writing 45,000 word books for $3.99, you can’t sustain writing 1,500 word books for $4.95 either. There’s a reason that it goes both ways, and that, is precisely the marketing axiom we’re talking about.

4. Lower Price Means Lower Quality

Again, this is another point we see playing out at Lot’s Cave quite often. Gerry Maxwell mentions, “All competition has to be based on quality and price, meaning either low quality/lower price or high quality/higher price.” The distinction here is really important because it gives insight into the minds of readers. If we accept that authors are competing on the terms of high quality/higher price or low quality/lower price, then we must accept that low quality and lower price go hand in hand. As we mentioned above, high quality/lower price simply isn’t sustainable. Because of that, we can get a glimpse at the implications of trying to put a book on continuous sale or a flat out lower price than is reasonable. Your book is going to shout low quality, and you may not intend it to.

Lets be honest, there is some place in the market for low quality/lower price books. But, do you really want to write for that niche? We suspect many authors bothering to read this post don’t want to be known as the ‘low quality writer’. With that out of the way, we then have to proceed with a bit of caution. Many authors don’t intend for their books to be low quality. In fact, many books in the lower price ranges are surprisingly good quality. But, that is the inherent problem. Authors competing in the lower priced ranges are automatically assumed to be low quality writers. How then do authors writing shorter works fix this issue, especially if it is what they enjoy writing most?

Well, we’ve discovered that many authors of shorter works have had success bundling their stories. Now, to be clear, we do not mean releasing singles AND bundling. No, we mean authors who release COLLECTIONS of their shorter works and nothing else. Why would an author do this? Well, it’s actually a core example of the marketing axiom playing out in practice. Time is fixed, so the only thing to fluctuate is either price or quality. Given the author wants that great quality story, then price must fluctuate. The author has chosen to charge more for the bundle than lower price for individual stories. The benefit though, is that now readers will see high quality/higher price and not low quality/lower price. Which would you buy?

5. High Quality Higher Price Means Different Things To Different People

Lot’s Cave has taken a lot of heat for stressing a high quality/higher price strategy over the years, and that’s okay. One of the biggest reasons for such a diversity in opinions is actually that high quality higher price looks different to different people. We welcome this debate because it makes our authors stronger wiser authors. In the intense debate, Lot’s Cave has come to learn that many people view high quality to mean long word count. Which, to be fair, is kind of the side we’re on too. But, every once in a great while, we have an author prove us wrong. Usually, this means a book actually falls into the low quality higher price model, but not always. At times there’s actually a disconnect between a book’s packaging and what’s inside.

For example, Lot’s Cave gets books where the kinks inside the book don’t cohesively work with the title. In this case, the writing is great, the cover art is amazing, and the metadata is all good… but the reader doesn’t get what they expected. This is a high quality story and the right price (higher price), but the reader will be unhappy. In another case, a story might be written okay, have an average cover, and metadata that needs a little polishing but is otherwise okay. To the reader, this book is actually better than the one that didn’t satisfy their expectations. For many readers, the high quality/higher price book their happy with is actually detestable to many authors. Obviously, there needs to be a greater sense of awareness when discussing what high quality means.

The most important thing regarding a book’s quality will always be its ability to satisfy readers. This is why some authors don’t make good judges of a book’s quality. We’re too attached to things like market axioms. But, for the most part, a taboo erotica author should still strive for that sweet spot, that high quality/higher price output. The great thing about this goal is that it is shaped to your niche of the market. You can write short stories and hit it. You can write novels and hit it. You can even write anything in between and hit it. But what is at the center is the idea, the axiom of time, quality, and price. Being able to articulate your strategy is the first step to having one… and that is invaluable. That’s what’s so important about Gerry Maxwell’s comment, at the core, it shows every author how to sustain themselves, their output, and enjoy writing all that much more.

Writing Advice & How To Part 1

Writing Taboo Subjects 101

Writing naughty boundary pushing stories can seem like a fun venture. Over the recent months, I’ve seen a surge in the number of authors interested in writing controversial themed erotica. The problem is that, in this day and age especially, there’s no official source on how to publish taboo erotica and romance. So, in an effort to help out my fellow author, here’s a quick crash course.

Defining Success

How To Judge Your Achievements

The subject of writing quality is a tough one to discuss, as there are quite a few opinions as to what classifies quality writing. Speaking from the perspective of an author, it’s tempting to use the tools I’m most familiar with: royalties. In my opinion, this would be a huge mistake. Why? Because not every great story or author gets noticed. Judging great writing quality then must be determined some other way, but how? Skill level. If we look at an author’s skill level all else falls into place. Here’s a breakdown of what I’ve found to be the most consistent and telling way to judge your achievements and success.

Level One: Amateur

An amateur is someone brand new, more than likely just starting out. In the writing community, this often means an author without honed skills. What does this look like? Well, many armature level authors start out using websites like StoryWrite, Fanfiction.net, and Literotica. These sites provide budding authors with much needed feedback, while readers enjoy access to free material. For amateur authors, this can be a critical step in jump starting a writing career.

Some authors do choose to remain at an amateur level, but not all. Many authors, however, will naturally progress to the next level, even without knowing the proper steps. Amateurs begin making long term acquaintances, friends that more often than not, encourage a progression into the next level. For those that do advance, an interesting trait develops close to the transition – boredom.

Boredom may or may not occur, but many bored amateurs do become published authors. Why? Because boredom transitions into a search for opportunity. These amateurs often wonder if they are ‘good enough’ to be published and out of sheer curiosity will start looking for publishers. In time, these same amateurs will seize the opportunity to submit a first manuscript. When these manuscripts get accepted, amateurs are shocked they even progressed into the advanced category.

Level Two: Advanced Amateur

The writing quality of advance armatures will vary greatly from work to work–some works will be extremely artistic and well-crafted while others will be total flops as they experiment with different ideas. Because of this varying quality in skill level, advanced amateurs can be hard to spot or even define. For sake of argument, an advanced amateur is best described as a published author within their first year or so. Authors in this category will start a catalog of their own, trying to get a feel for the industry. But what consistently marks authors in this advanced category? The clue to spotting an advanced author happens to be in their catalog. Advanced amateurs will, more often than not, be experimenting with different ideas. For writers, this means books involving different genres or sub-genres.

Finding the right genre is a personal commitment, one many advanced amateurs struggle with. This is why advanced amateurs can stay locked in this stage for so long. Authors write with varying motivations, not all of which are conducive to gaining professional experience.  The advancement into the professional level isn’t possible accidentally; the transition requires honing skills to a point of obsession and brutality.

Many tools authors want to judge quality writing with are embraced in this stage. The skills aren’t fully developed, but there’s an awareness of them. Authors will start to find their proper writing genre, one they enjoy working in. If an author is willing to keep working hard, there will be an eventual advancement into the professional category. In between the advanced and professional levels, there can be a blurring of quality. The key however, is that the quality is not yet consistent.

Level Three: Professional

Authors, reaching the professional level, will consistently sell well across their entire catalog. Notice, this does not always mean a high sales rate. Professionals though, know how to write a consistently good product, one readers want to buy. Professional writing can be tricky to spot, at least without buying multiple books from the same author. Judging an author’s catalog however, will give a hint to their professionalism. Authors that have reached this level, will possess a narrowed down catalog. This doesn’t mean an author’s catalog must be small in order to be consistent. Realistically, old titles from previous levels will still be sold by the author. What matters, is the consistency of the latest titles.

New titles at the professional level will have a common theme running from book to book. The author has found his or her genre, and knows how to write within that niche. The writing at this level often appears better, mainly due to consistent improvements over time.

I hate admitting this, but any author willing to try hard enough can make it to the professional level. Many writers will say it takes a special kind of talent to become a professional, but this couldn’t be more untrue. Only consistency matters. What many authors and readers see as those talented few are actually writers who have advanced beyond the professional level. Unlike the previous levels, not everyone can transition up to the artist level through hard work alone. Special skills are required for any author to become a real artist.

Level Four: Artist

True artistry not only requires an inherent talent, it requires an investment few writers can make; true commitment. After the time spent going through various levels, artistic authors internally know they’re simply different. They’ve made as many enemies as they’ve made friends. They’ve challenged their genre and tested the edge, trying to push boundaries into the mainstream. The true motivation behind an artist will never be sales, but a passion for what they write. Authors will know instantly if they qualify for the artistic level, whether immediately or in the future.

In today’s market, many authors think they have that special skill to become an artist, or they can somehow learn the trick. Sadly, the number of true artists seems to be shrinking. Self-publishing gives many authors the opportunity to find out if he or she is an artist, which I certainly support. The truth is, authors wanting to reach the artist level must, I repeat must, go through the armature and advanced armature levels, but may or may not actually bypass the professional level. While many artists have the passion to match skill with their experience, many stop short of the final level. The writing industry can be daunting, and it affects authors in long term most. Artistic authors may be forced to perform in the professional realm at times in order to make a living.

Artists are the select few authors we all know by name. Why do we know them by name? Because they have a real skill and love for their readers beyond professional writers. Authors may take a look at their books, wonder why they’ve become so famous, but at the end of the day, it’s the artistry. The use of writing tools like grammar, punctuation, and formatting, will not always be exceptional. Authors of this level though, they know their craft, don’t care one wit about their market, and most importantly, they’ve learned their limitations and strong points.

Conclusion

As an erotic author, there are many times I look at the writing industry and wonder what is going on. Today, many authors are likely to hurt another author’s chance just as likely as they are to teach an amateur. I’m not proud of this fact, but I’m proud of those who continue helping other authors to advance. In reality, many authors start out as amateurs because they have a passion for writing. With the growing surplus of authors created by a new and vibrant self-publishing industry, many are quick to blame amateurs as the source of all problems. This opinion couldn’t be more wrong.

Amateurs by definition will lack the refined skills many advanced authors feel they should possess. Sadly, authors need to take an honest look at their own writing. What skill level you’re on has nothing to do with pride, sales, or even time experience. There’s nothing to be ashamed of, even if you get stuck at a particular level. Acknowledging what level you’re at is the best way to advance if that’s what you choose to do. The trick is finding a starting place, and sometimes that’s a task of its own.

 

How To Get The Most Out Of Your Publishing Experience

Lot’s Cave believes in providing our authors and readers with the best experience possible. To do this, we’ve learned a few tricks. Maximizing the potential of each book an author produces is only part of what we do. Over the years we’ve collected feedback from our readers, listened to our authors, and improved with the times. Now, we’d like to share a few secrets along the pathway to success.

Know What You’re Writing

This may seem like a simple step, but Lot’s Cave often receives manuscripts that fail to sell themselves. Before an author submits a manuscript, or even sits down to write their first story, they need to understand the basics. Writing what you enjoy, or even think readers will enjoy, isn’t enough. Basic knowledge of the market is essential. Remember, you can write what you want, but publishers don’t have to accept it. Increase your chances at submission by working smarter not harder.

Know Your Sales Potential

Writing only for enjoyment and think you can skip this step? Think again. Everything boils down to sales. Those writing as a hobby or for the love of writing need to understand the sales dynamics involved. Lot’s Cave wants our authors to succeed along with us. To do this, we want authors to make the most of their time. What we’ve come to learn is that while many authors don’t care about getting rich off their books, they do care about the number of books sold. Because authors often use their sales to judge reader acceptance, it’s important to know the popularity of your book’s theme. While it goes without saying, certain sub-genres sell better than others. Think about whether you’re prepared for your book selling more or less in its competitive niche.

Know Your Sub-genre

Lot’s Cave gets its fair share of manuscripts. We tend to notice when an author or writer knows to pitch their book’s sub-genre. Sure, there are sub-genres within sub-genres, but authors need to know their particular theme. Writing Romance isn’t enough, nor is there a formula. Authors looking to get the most out of each and every book nail down a sub-genre. In an ever growing industry, knowing your book’s niche matters more than ever. If you’re expecting a reader to buy your book, you better tell them what they’re getting ahead of time. Yes, you can still be creative in the process. We promise.

Know How To Pitch Your Book

Don’t like begging readers to buy your book? Then let your book sell itself. In the day of eBooks, there’s one rule above all others: title, cover, blurb. If you don’t know how your cover, title, and blurb work together, start learning. Great books fail to attract readers every day because of lackluster titles, covers, or blurbs. Many authors feel their work ends at a first draft. Don’t fall into this trap. Lot’s Cave is always willing to help our authors maximize their metadata. However, we need a foundation. If you, the author, don’t care enough to lay a foundation to work from, why should we? The first step in selling your book is first not selling it short.

Know What You Don’t Know

Writing is a journey, and you can’t expect to know everything right away. If you’ve laid a basic foundation for your catalog, start writing. Will your first book be perfect? No. The important thing is it’s a start. From that humble beginning, authors have risen to learn a great deal about themselves and readers alike. Starting with your first book, ask what you can do better. Filling in those gaps in your knowledge will be what leads you to success. There are great resources available online, smart and successful authors utilize them!

Unsure of how to start getting the most out of your catalog? Try reading or taking a look at the questions below:

• Who represents my average reader?
• What category and sub-genre am I writing?
• Where do I want my writing career to go?
• How do my books satisfy readers’ expectations?
• Why am I writing?

Secrets to Self-Publishing Success

Napoleon Hill wrote his infamous book, Think and Grow Rich in 1937. Ever since, readers have continued to pursue the knowledge within its pages. Standing the test of time Think and Grow Rich captures the knowledge of over 500 people, who have become some of the most successful in America’s history. Focusing on the philosophy of Andrew Carnegie, this book contains truths and business secrets still relevant today despite being written over seventy years ago. These secrets to success are just as relevant to authors as they are entrepreneurs.

Many authors equate success in terms of dollars. In today’s market especially, authors are claiming to make four, five, even six figures a month! While these claims often go unsubstantiated, authors still aim for incomes well above the average. All reputable data sources to date show self-published authors on average making between $1,000 and $5,000 a year!  So, how then can authors expect to make this median income or higher? The philosophy of Andrew Carnegie not only holds the key to success, but also remains easy to understand and execute.

Andrew Carnegie’s philosophy is not unique, but its simplicity can be life changing. Summed up in a single sentence Carnegie’s message is this, believe your goals will come true and they will. While this may sound like wishful thinking, Think and Grow Rich outlines a more in-depth process for attaining ones goals. What’s important to remember though is the core of Carnegie’s philosophy. Without first believing in your goals, without refusing to doubt, there will never be success. No matter the goal, success can only be achieved through channeling your every effort toward success.

How does this translate to authors? Well, the process of Andrew Carnegie is very specific. Unlike other self help books, Think and Grow Rich outlines the following path to success:

1. Fix in your mind the exact amount of money you desire. It is not sufficient merely to say “I want plenty of money.” Be definite as to the amount.
2. Determine exactly what you intend to give in return for the money you desire. (There is no such reality as “something for nothing.)
3. Establish a definite date when you intend to possess the money you desire.
4. Create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action.
5. Write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it.
6. Read your written statement aloud, twice daily, once just before retiring at night, and once after arising in the morning.

These are the steps to attaining your goals no matter how sophisticated they might be. Putting the following philosophy into practice will not always be easy, but the pay off is seen in achieving whatever goal you work toward. For authors Lot’s Cave believes this same process will not only work, but stand the test of any eBook market. As a company we’re dedicated to helping our authors attain their goals, and Lot’s Cave welcomes feedback on their achievements, struggles, and long term goals as authors. Lot’s Cave hopes all authors no matter how small or large the goal, will adopt a similar version of Andrew Carnegie’s philosophy.

1. Determine both a long term goal and a yearly short term goal in exact income levels and dollar amounts.
2. Decide how many eBooks you wish to produce per month(s) and what subject matter these titles will share in common.
3. Establish a stated and exact completion date for your goal.
4. Start writing while your goals are fresh and in your mind. Don’t wait for the perfect time! Now is when action counts… not tomorrow as tomorrow never comes.
5. Put all your effort into attaining your goal. Do not stray from the path. Never let doubt set into your thoughts.
6. Remember and state your goal every day before working. Feel inspired and reaffirm your long term goal until you achieve it.

Authors that put this philosophy into practice will notice the process works. No longer will authors face unattainable and unrealistic goals. All authors really struggle against is doubt, lack of effort, and managing to put pen to paper. For those who haven’t already read Think and Grow Rich the book is certainly worth the time, and it’s available free (as it is in public domain). Any author wishing to achieve their goals should give their prior efforts thought, and focus on the future. Most importantly though, Lot’s Cave invites authors to use every resource available to them– including us!

Short Stories With Lot’s Cave

Lot’s Cave would like to take a moment to personally thank Lily Weidner for participating in another of our studies. We’d like to direct readers of this post to also check out her personal experience and perspective of this experiment in her latest post titled: Elusive Money & Indie Publishers

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Is the short story market dead? If you haven’t done so already, consider reading our last publishing experiment focusing on Amazon’s short story market. The experience proved so beneficial, we decided to try another! This time, Lot’s Cave wanted to test the viability of publishing short stories outside the Amazon system on all other possible publishing platforms. What we found was quite surprising, and many of our authors will find the confirmation they’ve been looking for.

With Amazon’s self published market becoming more popular through Kindle Unlimited, Lot’s Cave has found indie authors tending to shift away from indie publishers. Since we’re an indie publisher, this trend has been cause for concern. Many authors outside the Lot’s Cave family felt indie publishers provided no additional benefits to selling their eBooks. This sad opinion caused us to rethink how we advertise our eBook services directly to authors, not just readers. Putting our knowledge and experience at the forefront, we found there are in fact many benefits to publishing with indie publishers like Lot’s Cave.

Before discussing the experiment in detail, it’s important to note the need for indie publishers. Lot’s Cave is one of very few e-publishers specializing in controversial subject matter. Our experiment then, focused on short stories with this controversial subject matter in mind. While Lot’s Cave is an e-publisher, we’re also a distributor. We fully believe the best way to maximize profits is not through publishing only with Lot’s Cave, but embracing as many publishers as possible. With that in mind, Amazon’s exclusion from the experiment remained rooted in their refusal to accept controversial subject matter and their requirements for publishing exclusivity.

Our Publishing Objective

Much like our Amazon experiment, Lot’s Cave decided to do some prior research to accumulate as much data beforehand as possible. As a company, Lot’s Cave wanted to know what a new inexperienced author could expect by publishing and distributing short stories. Finding new authors writing in the 5,000 word range tend to make a monthly income of $20 a month on Amazon, we wanted to see what new authors rejecting Amazon’s exclusive high traffic website could make. To do so, we came up with the following criteria:

Rules for Lot’s Cave Short Story Experiment

1. All stories are to be within the 5,000 to 6,000 word range including end matter
2. eBooks must be distributed through Lot’s Cave to affiliates
3. Stories must feature controversial subject matter
4. The controversial subject matter chosen must remain consistent
5. Prices will stay at $2.99 for single stories
6. Bundles (three stories each) will be priced at $4.95
7. The Collected Set (nine stories) will be sold for $9.95
8. eBooks must feature a common cover design across all titles
9. Author will focus solely on publishing short stories acting as a new author
10. All eBooks should feature cover, front matter, formatting, and end matter standard for Lot’s Cave authors.

Preparation

Before conducting the experiment, Lot’s Cave worked closely with our author to assure the overall objective remained consistent, and in line with their own goals. Letting the author choose the controversial subject matter, Lot’s Cave then designed covers with the same overall look. Our author already had an author page established, author biography, and avatar. With everything in place, we let our author write and prepared for the first week of the experiment.

Week One

Publishing the first short story on the 27th of November, the first three shorts and volume one bundle sold a total of $51.30.

Week Two

After selling so well the first week, Lot’s Cave was happy to see week two sales total up to $69.93.

 

 

Week Three

After week three, we were starting to notice a steady trend in sales, as the total ended up coming to $56.32.

Week Four

To conclude the month’s sales, we published a complete set of all nine stories. Publishing only this one bundle set, sales still came to $55.13.

 

Summary of Author’s Income

In total, the author’s nine shorts and four bundles made $232.68. This is a significant amount. Remember, many authors new to publishing shorts within the same range on Amazon make a potential $20, even in their exclusive Kindle Unlimited program. By publishing outside Amazon’s exclusive program, authors can potentially make $212 more. For authors unfamiliar with Lot’s Cave, or the distribution process, lets take a look at the added benefits of publishing through Lot’s Cave contributing to this difference in overall sales potential.

 

 

Contributing Factors

Content: One of the biggest factors in the success of going through Lot’s Cave is the fact Lot’s Cave takes taboo subject matter. When publishing in a wide market beyond Amazon, Lot’s Cave has found this to be necessary step in attaining higher sales. Readers are not only demanding taboo erotica, but they’re willing to pay for it. This competitive pricing also brings us to our next advantage.

Higher Price Points: Notice how well our author’s bundles sold, and the prices for each. Three story volumes were priced at $4.95, while the complete set sold for $9.95. Royalty rates really make a difference with these maximized price points. There’s no reason to sell quality work for less, and Lot’s Cave knows it. Even authors new to publishing short stories will discover their books sell better at the appropriate price point.

Publisher Quality:  Lot’s Cave sold $72.98 out of the total $232.68. This means that as an indie publisher, Lot’s Cave sold over 30% of the author’s overall books. However Lot’s Cave also acts as a distributor, which yields our authors a unique advantage. Our books sell by author, but also by subject matter. Readers looking for taboo themed books can browse our whole catalog, increasing the likelihood of new authors selling their books. In fact, we question if such performance would have even been possible without Lot’s Cave’s prior commitment to quality.

Established Reputation: Along with publishing quality comes a benefit unique to indie publishers. Not only do authors receive a top quality book, they have access to an established customer base. Right from the start, new authors are able to present their work just as, if not better than, established authors. This goes deeper than the eBook itself, but to the company itself. Lot’s Cave has worked hard to attain the reputation as the premier publisher of controversial subject matter, and our authors see a direct benefit in their sales because of it.

Distribution Time: One of the interesting advantages Lot’s Cave learned happened to be in the time necessary for distribution. Since Lot’s Cave handles the formatting and distribution uploading, our author was free to spend the time writing. For authors this is another distinct advantage, as we’ve found many authors complain about complicated upload processes or the time investment involved. When distributing through Lot’s Cave, authors can rest assured we handle those hassles for them.

Cover Cost: Every eBook needs a cover, and Lot’s Cave recognizes the investments covers potentially pose to authors. Many authors today purchase their own photo stock, often at a minimum $40 a month. Other authors can pay an average of $25 for a quality cover. In either case, this investment comes directly out of the author’s income. Lot’s Cave has no such charge for our quality covers, making it easy for authors to not only produce their next book, but make a profit for doing so.

Quality Covers: Not only is cover cost an issue, but knowing the right design can be a challenging new step for authors. When publish to many different websites, it’s difficult to find a cover that stands out across multiple platforms. Luckily Lot’s Cave has experience in this area, and we offer all of our authors this quality cover design. As a company, we see an author’s success as part of our own success as well for new or established authors alike.

Conclusions

Starting out, Lot’s Cave wanted to see what new authors could expect in Amazon’s exclusive program, as well as what they could expect outside. We had our own ideas, but we lacked the numbers to prove it. After two months publishing on Amazon and elsewhere, we can back up our analysis with some figures. The process has been a long one, but the results have been well worth it. What we’ve found is still quite a new idea.

Lot’s Cave can only conclude any author wishing to make money is better off encompassing as many e-publishers as possible. Instead of investing in this process by themselves, authors stand to gain a huge advantage maximizing the potential of distribution sites like Lot’s Cave. What makes a distribution site stand out above the rest remains for individual authors to decide, but we’ve learned transparency and experience top the list of qualities.

As Amazon’s authors continue to compete in an exclusive market shying away from short stories, Lot’s Cave has found readers still desire the same lengths as before. The profit hasn’t disappeared, at least not elsewhere. Quality is key in today’s market, and we’re proud to show our authors produce the best story possible. While it might be difficult to believe, the numbers simply don’t lie. Our eBook market is shifting, and we’re here to help authors shift with it every step of the way.

While paying an indie publisher to distribute books may seem like a senseless waste of money, our results tend to direct our conclusion otherwise. What many authors lack in today’s market is experience, and time. These two factors contribute to sales greater than splitting the royalty fees involved. Often, these fees are minuscule in comparison to the profit authors make. At the end of it all, not all publishers are created equal, and indie publishers can still be a valuable asset to self-publishing authors of both short stories and longer works.