The Future of Taboo, Forbidden, Ultra-Smut, and Other Controversial Erotica

Will Incest Erotica Survive the Purge?

A short time ago the Lot’s Cave Newsletter published its thoughts about the future of controversial erotica on Smashwords. Mark Coker, the CEO of Smashwords responded by fiercely denying any censorship. (See back issues online for the transcripts). Today, Smashwords is stepping up its efforts to silence taboo and controversial erotica. It’s not your imagination; it’s happening right now. Smashwords just banned a number of hard core eBooks this last month, essentially wiping them off the Internet if not for Lot’s Cave. The rest of all erotica authors are supposed to think that’s okay because of rude subject matter. The latest victims consist of authors who write non-consent erotica.

Censors of rape and non-consent erotica assume all sexual violence committed is done by men and that men are by nature sexually violent to women. It has been proven time and again that it is women who most enjoy rape fantasy’s and rape erotica. Indeed, at Lot’s Cave, nearly all rape erotica is purchased by women. Censoring rape erotica actually hinders conversations regarding sexual fantasies and sexual responsibility. Hindering such conversations are actually detrimental to women’s health and sexually open relationships and reinforces the concept that women can only be victims. Does banning rape erotica reinforce toxic adherence to certain strictly enforced gender roles?

You are not delusional in thinking publishing platforms like Smashwords are discriminating against UltraSmut Authors and that they are gaslighting us by claiming ‘no policies have changed; they are just enforcing existing policies under stricter new criteria.’ Hey, we call that a policy change! When caught silencing controversial authors. The chilling effect that occurs every time a new round of “enhancements” is that it keeps most erotica authors far from the boundaries; it keeps them from writing anything that might be controversial in any way for any reason. Because these policy rules are largely unwritten, constantly evolving, being made up all the time, and enforcement is changing, they make a mockery of the concept of a self-publishing platform where all authors are treated equally and that book readers/buyers do not know what they want to read.

First Amazon, then Barnes & Noble, and now Smashwords are controlling the direction the entire publishing market, defining exactly what erotica consumers are allowed to read. If you control the terms, then you can control the outcome of social direction. UltraSmut authors are ignoring this at peril. You will lose every publishing platform going forward, including Lot’s Cave, if authors do not put a stop to this. Some ill-informed authors might agree with Publishing Platform claims that this is just “competition” this is just “free market”; if you do not like Amazon, if you do not like Smashwords, go make your own publishing platform. These authors have never started their own companies and don’t know what it means to start a business. These companies, including Smashwords now, have all built themselves up to the point of monopoly power on the back of protectionist government regulations.

Small companies like Lot’s Cave need large companies like Smashwords to plow the path ahead, without which it’s difficult to survive. We desperately want and need Smashwords to provide taboo authors an uncensored publishing platform. If Smashwords caves in to the vocal few complainers and discontinues publishing ultra-smut, it will make life extremely difficult for us by requiring Lot’s Cave to justify its existence.

Now that Smashwords has ‘arrived’; and in doing so, joined the ranks of all major publishing platforms in crowding out the last bastions of controversial erotica, they are changing the rules on us. On Sept 15, 2017 Smashwords published a table on their blog stating that ‘“rape for titillation” was allowed but discouraged and they would retain the right of refusal—but never provided any discernable “discouraging enforcement”’. Suddenly with no warning they are simply snuffing out authors completely and removing other titles this month. Yes, it’s true they are snuffing out authors and titles from authors that you and I do not necessarily hang out with, read, or enjoy; that’s not the point. They are testing the waters: so nobody protested when it was rape erotica, pretty soon it will be authors and content that are closer to what you and I enjoy writing. Remember a few months back when Mark Coker wrote to Lot’s Cave that “And FWIW, dubcon is considered taboo”?

With Smashwords and Lot’s Cave remaining as the two main platforms for publishing taboo erotica, we want to take a moment to ask some tough questions. The market has changed dramatically, both in what content authors are providing and how stores respond to customer feedback. Examining how to best maximize these market trends is vital… but so is paying attention to the established rules.

Lot’s Cave originally raised its concern when Smashwords implemented a new classification system for content deemed controversial. At the time, Mark Coker stressed the importance of doing so stating:

“Our new approach empowers those who know their content best – the author or publisher – to directly categorize and certify the erotic themes of their books. This will give our sales channels greater confidence to receive the erotica they want while avoiding the titles they don’t want.

The new Smashwords classification system is built on trust. We trust our authors and publishers to accurately categorize their books, and we trust they recognize it’s in their best interest to do so. As is our practice, we will continue to monitor all Smashwords titles for compliance with the Smashwords Terms of Service. Those who jeopardize this trust through deliberate misclassification will face account closure.”

Note here that Mark Coker stresses trusting authors to know and mark their content accordingly while also claiming that doing so is in their best interest. But is it really? What is Smashwords really incentivizing authors to produce? The answer isn’t clear cut. And in this murky water, how is an author to know what is in the mind of Smashwords? Failure to know the mind of Smashwords in defining the meaning of “allowed but discouraged” means being cut off altogether.

Smashwords has gone to great efforts to define the content it deems controversial, and to their credit, they actively attempt to make the process easy for authors. However, there are quite a few problems in their current definitions. We want to take an honest look at these definitions, what they encourage authors to do, and how publish platforms treat such controversial content as a whole. As authors, it is always important to take into account the climate of public opinion, as we soon shall find out.

As mentioned previously, Smashwords makes is extremely easy to look up their content requirements and definitions. There’s the blog post discussing content, and their Terms of Service. In short, here are the definitions of content deemed necessary of further classification:

Age play – One or more consenting adult characters role playing, pretending to be babies or children. Most retailers will take this, but iBooks will not.

Bestiality – Sexual relations between humans and real-world animals (sex with Big Foot, dinosaurs, shape shifters and other imaginary creatures is not bestiality). Few retailers will take this.

Dubious Consent (dubcon) – A common and popular theme in mainstream fiction. Dubcon explores the gray area between consent and non-consent. Not clear if the receiver of the sexual act was fully on board or not at the time of the act. Most retailers will take this.

Incest or pseudo-incest – Sexual relations between family members, whether biologically or non-biologically related. Includes stepbrother, stepsister and step-anyone. Few retailers will take this.

Nonconsensual sexual slavery – Erotic depiction of a person captured or held against their will, such as kidnapping, imprisonment or human trafficking. Not to be confused with BDSM, which is predicated upon informed consent and negotiation between both parties before the act, and which provides safe words so either partner can end the act if it goes too far. If the book adheres to BDSM best practices, do not classify it as Nonconsensual sexual slavery. Few retailers will take nonconsensual sexual slavery.

Rape for titillation – The dominant theme of this book is rape — whether the rape is by one person or a character is raped by a group of people, i.e. a gang rape or nonconsensual “gang bang” — and it targets readers who are titillated by the fantasy of nonconsensual sexual relations. Few retailers will take this.

Out of these, Smashwords says that most retailers will accept Age Play and Dubious Consent (Dubcon). But what about Smashwords itself? Isn’t that what we really care about? Smashwords provides a graph in the blog post that says they will take Age Play, Bestiality, Dubious Consent, and Incest. What they will take but highly discourage is listed as Rape for Titillation and Nonconsensual Sexual Slavery. This shouldn’t be too shocking to authors, but things quickly get confusing. You see, if one wishes to double check this information in Smashwords’ Terms of Service, one finds vastly different information. According to Smashwords ‘Terms of Service’ under section 9f, we find the following information:

“Barely legal” erotica is strongly discouraged, and is subject to additional review and may be removed without notice at the sole determination of Smashwords, especially if characters are in situations – or have mannerisms – that suggest that the characters are actually underage.

Rape erotica and sexual slavery erotica, where the predominant theme is rape violence for titillation, is strongly discouraged, and is subject to additional review and may be removed at the sole determination of Smashwords. Note that erotic BDSM fiction that adheres to BDSM best practices, where all role-playing is consensual with safe words, is allowed and not to be confused with rape or sexual slavery erotica.

Bestiality erotica is allowed but not encouraged. A one-off title is more likely to be acceptable than if a publisher is publishing dozens or hundreds of such titles. At Smashwords discretion, such content may be removed or accounts closed.

Incest and pseudo-incest (sexual relations among non-biologically related relatives and siblings) erotica is allowed, but it will be blocked by most retailers and library aggregators.

Confused yet? Well, if not, why don’t we just go ahead and point out the immense problems here. The first glaringly obvious issue is the number of controversial categories we’re dealing with has changed. Do you notice Dubious Consent anywhere under Section 9f? It’s missing. Dubious Consent is not discussed anywhere in Section 9f. Not only that, but some of the category information has been changed. Note, for example, that Rape for Titillation and Sexual Slavery Erotica are now under the same exact category. There is also no Age Play, but if we assume a bit here, Barely Legal has taken its place. Also, what is encouraged and discouraged content has changed as well. The blog post originally said Smashwords took, but discouraged Rape for Titillation and Nonconsensual Sexual Slavery. But now, Smashwords has said it also discourages Barely Legal, Bestiality, and that original category of Rape for Titillation with the Sexual Slavery tacked onto it. But let’s take another look at Section 9f’s wording with a bit of emphasis…

“Barely legal” erotica is strongly discouraged, and is subject to additional review and may be removed without notice at the sole determination of Smashwords, especially if characters are in situations – or have mannerisms – that suggest that the characters are actually underage.

Rape erotica and sexual slavery erotica, where the predominant theme is rape violence for titillation, is strongly discouraged, and is subject to additional review and may be removed at the sole determination of Smashwords. Note that erotic BDSM fiction that adheres to BDSM best practices, where all role-playing is consensual with safe words, is allowed and not to be confused with rape or sexual slavery erotica.

Bestiality erotica is allowed but not encouraged. A one-off title is more likely to be acceptable than if a publisher is publishing dozens or hundreds of such titles. At Smashwords discretion, such content may be removed or accounts closed.

Incest and pseudo-incest (sexual relations among non-biologically related relatives and siblings) erotica is allowed, but it will be blocked by most retailers and library aggregators.

What is the difference between strongly discouraged and may be removed without notice and strongly discouraged and may be removed, besides a notification? Furthermore, what is the difference between strongly discouraged and allowed but not encouraged? Anyone? Would we be terribly in the wrong to think all is not as it appears to be? The fact of the matter is the language used within Section 9f is highly suspect. Not to mention, the language is extremely negative, just look again at the Incest category, “Incest Erotica is allowed, but it will be blocked by most retailers and library aggregators.” And that brings us to a very important point.

Remember when we said Smashwords’ definitions will impact what an author does, either intentionally or unintentionally? Well that’s the problem with wording with Section 9f. Smashwords is actually falling into a pit of problems, finding itself trapped in being both a publishing platform AND a distributor. They run their store and have their own content guidelines, but so do the platforms they distribute to. But the language quoted above is actually quite telling. Smashwords is encouraging authors to produce content that is highly distributable, and that can’t be articulated with set definitions. This is why there are glaringly obvious difficulties with the classification system among many others. But why is Smashwords encouraging highly distributable books, especially if we assume no ill intent toward controversial content?

The answer, if we’re allowed to speculate, is simply public opinion. While it might be a difficult subject for many, public opinion has a large and heavy influence on controversial content. After all, how does one even get controversial content without others finding it controversial? Smashwords, being the large platform that it is, has to walk to the tight rope between both allowing controversial content and keeping public opinion happy. This is not an easy undertaking in the least! And somehow, Smashwords’ actions are leaning more and more in favor of those who dislike controversial content… and they might not even realize it!

In short, controversial content becomes censored not because of orchestrated bans, but a dwindling ability and incentive to publish and sell such content. With the diminished platforms, it becomes more and more difficult for authors writing such content to make a living. But, on the more insidious side, it also allows public outcries against publishers that blaze a trail and continue to allow controversial content where others failed to. Smashwords, we assume, still very much wishes to be a platform for everyone. However, if that is the wish, it needs to better articulate their terms. Separation between what is able to be distributed and what the storefront will publish is a key step. Allow authors to help. This isn’t about trusting authors, but authors trusting Smashwords. The winds have changed, and with the change in winds comes a new need, the need to be upfront and honest about what content is or is not acceptable.

Again, part of this also gets down to being honest about defined content. Are Age Play and Barely Legal the same thing? What does Barely Legal mean, and why is it a problem? How many titles per catalog are authors allowed if they write Bestiality or Non-Consent? Does the intensity of the rape scenes matter in defining what is Dubious Consent or Rape for Titillation? Many of these questions are often determined by public opinion. For example, violence toward women is often linked to Rape for Titillation in the first often called out by more sensitive readers. One must always be mindful of promoting violence towards women. Sound familiar? Well, what about blackmail? Is sexual blackmail, especially without any violence whatsoever, Rape for Titillation? Authors are begging to know! And that leads me to my last point, that of proper categorization.

Properly categorizing content isn’t just on the author’s end of responsibility. Smashwords also has to recognize and rely on the filters in place. Given that authors are trusted to properly categorize their content and flag controversial subject matter, what is wrong with Smashwords’ own filters for customers? Right now, there are three filter settings available to customers. The first of these is outright exclusionary to erotic content. The second filter setting is one that allows only mainstream erotica. Lastly, we have the filter that allows all erotic content; or a controversial filter as it were. What is wrong with this? If Smashwords were to trust authors to truly label their content, and there are filters in place for the customer, does public opinion really matter?

Odds are the public opinion won’t matter as much as you may first think it does. And that’s really the heart of the issue. Does Smashwords really trust its customers and authors? We hope they do, because if not, there’s going to be very difficult standards to comply with in the future. As a distributor to Smashwords for our authors, we want to be in full compliance. We want to be the trusted source specializing in controversial content that continues thriving in an erotica market that allows for said boundary pushing content.

The FOSTA & How It Impacts Authors

To prevent sex trafficking the House of Representatives and the U.S. Senate worked together in passing updates to the Fight Online Sex Trafficking Act (FOSTA). Instead, FOSTA shut down of Furry dating sites, Reddit forums, and the Craigslist’s Personals section. Other forums are removing link materials to intended to assist new authors writing erotic content. Worse yet, a great number of people now question the impact FOSTA will have on sex workers. Yes, there’s even a hashtag to raise awareness for those impacted by FOSTA. Clearly, authors writing controversial subjects need to take note of this issue.

Authors are already panicking over the new updates to FOSTA. This is to be expected, especially given how many authors still remember the impact of Operation Choke Point. For those who recall the tough government sponsored crackdown, the collateral damage surrounding efforts to stop sex trafficking is nothing new. Ironically, the first victim’s of Operation Choke Point were those same sex workers now advocating for raised awareness in dealing with FOSTA. The crackdown didn’t just impact sex workers, but websites like Lot’s Cave and our authors as well by causing credit card processors to drop us. While most businesses accepted Operation Choke Point, Backpage resisted. Smashwords was in the forefront of erotic authors resistance. Today, many are arguing it is for these reasons that the updates to FOSTA were put in place.

Backpage’s defense against Operation Choke Point lay in Section 230 of the Communications Decency Act. This protection stated, “No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.” Basically, the government couldn’t hold Backpage responsible for what users of their website published from outside sources. To many, this was a legal loophole that must be closed. The updates to FOSTA do just that, standing to hold websites responsible for what users of the website publish or post. FOSTA attempts to hold websites responsible for facilitating, or making it easier, for sex traffickers to thrive.

The impact on websites like Reddit and Craigslist is easy to see. Users generating posts or content that advertises sex trafficking or its victims could easily fall into the facilitation category. What is murky however, is the role Erotica ebooks and even some Romances play in the new FOSTA regulations. It is worth noting that FOSTA overwhelmingly punishes sex workers, or platforms that can easily be abused in favor of sex trafficking. What was once safe, when abused, becomes a means or platform to do the most harm. The catch-22 situation is not as easy as legislation would like it to be.

For authors of controversial content however, there’s a fine line to walk. It’s always advisable to purchase boundary pushing photo stock from credible photo stock sites like Depositphotos or Bigstock. Controversial stories are arguably safe to publish, but that doesn’t mean platforms to do so will be plentiful. It would be difficult to assert that a story featuring controversial content facilitates sex trafficking, but that doesn’t mean people won’t make that very argument. After all, there’s always been some debate surrounding non-consent and dubious consent books, along with the ever popular BDSM titles. What was once popular, may now find itself the source of hot debate.

But do authors need to protect themselves? Not really. What is there to protect? Either your book promotes (or facilitates) sex trafficking, or it doesn’t. There doesn’t even need to be a debate surrounding the nature of free speech. While it is possible to do so, it just seems quite unnecessary. Authors don’t need to be THAT concerned about the updates to FOSTA. This opportunity though is a great reminder that the quality of your book and its content matters a great deal. Authors might consider what public good does the story contain, and write in some ‘moral to the story’ end note paragraph. This is ultimately what we would encourage our authors to consider in the wake of FOSTA. The better the quality and content of your book, the better your chances are of not having an issue with FOSTA.

When authors consider the packaging of their product, certain messages get across to potential buyers. Telling readers your book is erotic, helps to deal with the negativity surrounding the issue for those who dislike such content to begin with. A little bit of class also goes a long way to smoothing over some residual tension. Titles like, “Sex Trafficking My Hot Daughter!” probably aren’t a good idea. For authors writing dubious consent or non-consent themes, consider your titles a bit more carefully. While “Sex Trafficking My Hot Daughter!” probably isn’t a workable title, “Seducing My Slutty Daughter” is. Along with that, properly categorizing your book is even more essential. If there’s a dub-con or non-con category and it fits your book… use it!

The Lot’s Cave analysis of the FOSTA update is that its intention is to prevent and/or stop the facilitation of sex trafficking on websites mainly through advertising and eventual sale of sex trafficking victims. In no way would an erotic book do this. The FOSTA update stresses the act of actual sale, or conspiracy to facilitate a sale by way of advertising. Our platform on Lot’s Cave cannot do this, and as such, works as a preventative measure. In no way does our website endorse or encourage sex trafficking. Many of our authors will also discover their publishing platforms likewise do not find themselves in violation of FOSTA. Overall, our analysis is that FOSTA is difficult to violate as it is currently written, unless you are in fact, knowingly or intentionally, violating U.S. laws already.

In closing, it’s always a great idea to remember that fallout with controversial content is inevitable. At times, it is easy to get carried away though. Not every government crackdown is out to get us. Those pursuing new laws can get a bit overzealous, and with time, it will be sorted out. Until then, understanding FOSTA and what it intends to prohibit helps. Ensuring that your book doesn’t provoke such sensibilities is often the correct choice, and makes it all a little easier to do business. Lot’s Cave encourages all of our authors to consider quality, and the foot you put forward to the customer. At times, your customers can be your best resource… and friend.

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Please Note: This post is purely opinion and should in no way be considered legal advice. You are responsible for any action taken on this advice and resume sole responsibility. Lot’s Cave, Inc. will not be held liable.

The Axiom of Quality, Price, & Time

We’ve been getting feedback from our Top 10 Predictions For Taboo Authors In 2018. One response though, really stood out to us. Why? Because it was from one of our authors, Gerry Maxwell. We thought his observations were worth highlighting, so we asked for his permission to share them with all of you!

“Your analyses also remind me of the axiom in marketing: You can market on the basis of only three elements — quality, price and time – but you can only market on the basis of two at a time. In e-book publishing/distribution, nobody can compete on time. Everybody has to make the book immediately available for download or you’ll lose the sale. Which means all competition has to be based on quality and price, meaning either low quality/lower price, or high quality/higher price. A business based on low quality/higher price or high quality/lower price would not be sustainable.”

Lot’s Cave thought Gerry Maxwell’s comments were so pertinent, we created an entire post around it and highlighted five important points from Gerry Maxwell’s insights. Lot’s Cave would like to start by saying thanks to him for the opportunity to do so.

Five Highlights From Gery Maxwell’s E-Mail On Marketing

1. You Can Only Select Two Items From The Combination Of Price, Quality, Or Time

Gerry Maxwell’s comment on the self-publishing industry is essential, so essential that it bears repeating. You can only have two of the three options, quality, price, or time. What’s interesting to note is that one of these variables is always fixed. In other words, it’s the one of these three variables you can do absolutely nothing about, leaving you with a choice between the other two. This then, is what determines your actual choices. You let one slide in favor of the other. Confused yet? I promise it’ll get easier in a moment. The marketing axiom of quality, price, and time actually shapes entire industries in impactful but seemingly unimportant ways. Take for example, traditionally published books.

The market of traditional publishing is rife with debate at the moment. Some feel their books are priced too high, while others feel the time between books is a bit cumbersome. Why is that? Well, it has everything to do with the market axiom Gerry Maxwell mentioned. In traditional publishing the fixed variable is quality. No one can essentially change the quality of what you get. Every Anne Rice, Stephen King, or Dan Brown book will have the same quality of printing, at least it’s supposed to. What this means is that the price you pay or the time it takes to publish is variable. The complaints you hear are customers who feel the ‘sacrificed’ variable was the wrong one.

This ‘sacrificed’ variable, in a way, is actually what created the e-book industry, or at least allowed for it. That is why Gerry Maxwell is correct when he says, “In e-book publishing/distribution, nobody can compete on time.” In this case, time is the fixed variable. Why is time the fixed variable? Well, probably because traditional publishers ‘took too long’ and the e-book industry grew to fill the gap. Suddenly readers could get books where quality or price were the fluctuating variables… and that changed everything. Readers can now observe the drastic change in the market axiom emphasis.

2. Pre-Sale Doesn’t Work In Self-Publishing… Especially For Erotica

Alright, this one took us three readings of Gerry Maxwell’s comments to piece together. It’s not that difficult once you see it, but getting to the conclusion can seem a bit overwhelming. Pre-sales are actually a big deal in the e-book industry right now. The option is said to be a great marketing strategy, and authors are highly encouraged to utilize pre-sales. But, when Gerry Maxwell says, “Everybody has to make the book immediately available for download or you’ll lose the sale.” he means it. This logic has a great impact on pre-sales and if an author should utilize them at all. Under a marketing lens, pre-sales don’t actually seem to hold much value for the vast majority of authors.

Customers looking at e-books want the book immediately, and this is the ultimate flaw of pre-sales. This is especially true when it comes to Erotica, no one wants to wait for their e-book. Quite honestly, who can really blame them? Pre-sales only put distance between a reader and the sale. All momentum, all interest generated up to the point of ‘pre-sale’ is lost when the reader chooses to get another book… because it is available the instant they want it. In fact, it is fair to say that pre-sales don’t really favor the reader, but the author. The marketing strategy behind this is clearly to boost a book’s rankings the day of release, and therefore, a somewhat arguable disservice to readers.

But why then are pre-sales the hot marketing strategy? Because they work for traditional publishers. There’s no real way to sugar coat this, so we won’t try to. Pre-sales work when you have an established readership and a stabilized and steady publishing schedule. Loyal readers will then be more likely to purchase the new book on pre-sale, probably so they don’t forget. But, this strategy is almost exclusively successful to those authors of some notoriety. It’s not really a matter of if the reader will purchase the book, but how and when. The pre-sale captures that reader and makes the sale before they forget to spend their money. But when it comes to Erotica… it’s not very helpful… exactly because of that time variable being fixed.

3. High Quality Lower Price Is Not Sustainable

At Lot’s Cave, we see authors striving to implement the strategy of high quality at a low price quite often. It is always surprising to us, because we don’t understand the thought behind the submission. Many authors at the moment seem to think that high quality and lower price is the way to go. To them it is a ‘marketing strategy’, and the best one at that. Many publishers would say they don’t judge an author’s marketing strategy, but at Lot’s Cave, we do have some concerns. When authors utilize failed strategies, we believe it is a disservice at the very least not to inform them of the fact. High quality lower price is not sustainable for many reasons, but we can share an example that is well-known by many in the industry. In fact, it is the problem we see going on right now.

Authors spend much of their time writing full length novels, roughly between 45,000 – 60,000 words. For this, the market price at the moment is typically about $4.95. Some authors believe a good marketing strategy is to price that book at $3.99, or even $2.99, roughly between 20% – 40% off in a misguided effort to outsell competition. But, very few authors tend to calculate the costs of doing so. We’ve done that, and we’ve discussed it many times. We also notice that very few authors look at where their books are competing as well. If you were to take a look at the top selling books in the $3.99 price point, the average word count is between 10,000 – 20,000. That means, when you write a 40,000 word book and sell it in that range… you’re undercutting your efforts. You could literally write two books (both high quality) and still make the same amount of money.

The distinction here is important, because many authors feel they have to sacrifice that quality variable. To them, writing shorter works automatically means a drop in quality. But that’s not true, or at least, it shouldn’t be. Lot’s Cave isn’t actually recommending you write shorter stories either, quite the opposite actually. What we are saying is that you should charge the correct price for your books. If the market rate is $4.95, there’s a good reason for that. The moment you decide to lower your price and call that alone your strategy… there’s an issue. Just like you can’t sustain writing 45,000 word books for $3.99, you can’t sustain writing 1,500 word books for $4.95 either. There’s a reason that it goes both ways, and that, is precisely the marketing axiom we’re talking about.

4. Lower Price Means Lower Quality

Again, this is another point we see playing out at Lot’s Cave quite often. Gerry Maxwell mentions, “All competition has to be based on quality and price, meaning either low quality/lower price or high quality/higher price.” The distinction here is really important because it gives insight into the minds of readers. If we accept that authors are competing on the terms of high quality/higher price or low quality/lower price, then we must accept that low quality and lower price go hand in hand. As we mentioned above, high quality/lower price simply isn’t sustainable. Because of that, we can get a glimpse at the implications of trying to put a book on continuous sale or a flat out lower price than is reasonable. Your book is going to shout low quality, and you may not intend it to.

Lets be honest, there is some place in the market for low quality/lower price books. But, do you really want to write for that niche? We suspect many authors bothering to read this post don’t want to be known as the ‘low quality writer’. With that out of the way, we then have to proceed with a bit of caution. Many authors don’t intend for their books to be low quality. In fact, many books in the lower price ranges are surprisingly good quality. But, that is the inherent problem. Authors competing in the lower priced ranges are automatically assumed to be low quality writers. How then do authors writing shorter works fix this issue, especially if it is what they enjoy writing most?

Well, we’ve discovered that many authors of shorter works have had success bundling their stories. Now, to be clear, we do not mean releasing singles AND bundling. No, we mean authors who release COLLECTIONS of their shorter works and nothing else. Why would an author do this? Well, it’s actually a core example of the marketing axiom playing out in practice. Time is fixed, so the only thing to fluctuate is either price or quality. Given the author wants that great quality story, then price must fluctuate. The author has chosen to charge more for the bundle than lower price for individual stories. The benefit though, is that now readers will see high quality/higher price and not low quality/lower price. Which would you buy?

5. High Quality Higher Price Means Different Things To Different People

Lot’s Cave has taken a lot of heat for stressing a high quality/higher price strategy over the years, and that’s okay. One of the biggest reasons for such a diversity in opinions is actually that high quality higher price looks different to different people. We welcome this debate because it makes our authors stronger wiser authors. In the intense debate, Lot’s Cave has come to learn that many people view high quality to mean long word count. Which, to be fair, is kind of the side we’re on too. But, every once in a great while, we have an author prove us wrong. Usually, this means a book actually falls into the low quality higher price model, but not always. At times there’s actually a disconnect between a book’s packaging and what’s inside.

For example, Lot’s Cave gets books where the kinks inside the book don’t cohesively work with the title. In this case, the writing is great, the cover art is amazing, and the metadata is all good… but the reader doesn’t get what they expected. This is a high quality story and the right price (higher price), but the reader will be unhappy. In another case, a story might be written okay, have an average cover, and metadata that needs a little polishing but is otherwise okay. To the reader, this book is actually better than the one that didn’t satisfy their expectations. For many readers, the high quality/higher price book their happy with is actually detestable to many authors. Obviously, there needs to be a greater sense of awareness when discussing what high quality means.

The most important thing regarding a book’s quality will always be its ability to satisfy readers. This is why some authors don’t make good judges of a book’s quality. We’re too attached to things like market axioms. But, for the most part, a taboo erotica author should still strive for that sweet spot, that high quality/higher price output. The great thing about this goal is that it is shaped to your niche of the market. You can write short stories and hit it. You can write novels and hit it. You can even write anything in between and hit it. But what is at the center is the idea, the axiom of time, quality, and price. Being able to articulate your strategy is the first step to having one… and that is invaluable. That’s what’s so important about Gerry Maxwell’s comment, at the core, it shows every author how to sustain themselves, their output, and enjoy writing all that much more.

Taboo Data of Note

Last year, we decided to highlight noteworthy taboo themes. These were the categories specifically targeted by aggregators in the recent content restrictions. This year, Lot’s Cave would like to expand the way you look at taboo themes. For authors writing the taboo content readers want, there’s very little information out there. How do you predict what your customers will realistically want? Is there a way to best market your story regardless? These questions do indeed have answers, answers that are surprisingly simple. The best place to currently look for data regarding the taboo is… Pornhub.

10 Noteworthy Trends From Pornhub’s Year In Review

1. Top Categories Are Clear For Taboo Authors

If you take a look at the Pornhub survey, the top categories, overall, are quite clear. These consist of Lesbian, MILF, Ebony, Hentai, Japanese, Anal, Mature, Big Tits, Threesome,  and Big Dick. What do these top ten categories tell us? Well, quite a bit actually. If you’re writing taboo themes, your best bet is a Mother pairing of some sort. This is where it gets less clear. Who should your Mature Older Woman MILF be pairing with? The best options according to just these categories seem to be a daughter/younger woman, son/younger man, or a combination of the two! Also, take note, the more well-endowed or curvy your characters are… the better!

2. Sub-Categories Are Less Clear But Manageable

Added to the main categories are, of course, sub-categories. These turned out to be Cuckold, Japanese, Indian, Cosplay, Korean, Transgender, Creampie, Gangbang, French and Cartoon. Out of this odd assortment of options, we start to notice a few worthy kinks to work into the taboo content of our stories. Some of these sub-categories will depend on the overall category you choose, naturally. However, some kinks are also easily worked into an overall story idea. Consider the Cuckolding niche, again, with that main MILF/Mom category. How easy would it be to cuckold the husband or even son with the daughter or sister? This, when done correctly, can make your story appealing to multiple customer bases.

3. Consider Your Customer Base By Gender

Above all else, gender plays a large role in what kinks a person searches out. In terms of the data, women are more likely to search for Lesbian, Threesome, or Rough Sex categories. Men on the other hand are more likely to search for Mom, Sister, or Lesbian. Clearly the Lesbian kink is a crossover niche, but in terms of men, the numbers are vastly skewed. The number of men that enjoy the Lesbian kink are similar to the number of men that enjoy the Anal niche. This means that, if you’re writing Lesbian kinks, your audience is more than likely to be female. Prepare accordingly! Likewise, if your audience is male, consider Mother/Son/Daughter your ‘go-to’ niche.

4. Consider The Age Of Your Customer Base

While this may not seem as important, your catalog will thank you. When writing taboo themes for profit, authors often have to think long term. This means writing for the current market, while also investing in future niches. Age plays a role in these decisions. According to Pornhub’s survey, the kinks between age groups is quite startling. For example, those in their twenties are more interested in Double Penetration or Lesbian. Those in their forties are more interested in Anal or Transgender. Likewise, those in their sixties are more interested in Handjob or Mature kinks. Consider this when writing those sub-categories. You can make your book appealing to that growing audience, while still tapping into the vastly wider current market. The emphasis you place on the book will simply change over time.

5. Holiday Themes Aren’t Worth It

Lot’s Cave sees a lot of authors looking to maximize sales around certain holidays, mainly Christmas and Halloween. If the sales traffic matches that of porn traffic, well, then the investment simply isn’t worth it. According to Pornhub, its traffic dropped on Christmas, Thanksgiving, Easter, St. Patrick’s Day, and Halloween (Lot’s Cave confirms that holiday themed erotica does not sell well). Likewise, there were a few increases in traffic on Black Friday, Valentine’s Day, and Good Friday. These days are probably best explained by the ‘days off’ they fall on in anticipation of a holiday. But, there isn’t a connection to a sudden kink filled frenzy. The one holiday that might be recommended to embrace is Valentine’s Day… but for taboo content… that’s a difficult sell. Although, we might like to see if any author can pull this off!

6. Lesbian Sex Is For Younger Women

Okay, this is kind of specific, but it is important. According to a Pornhub’s Women Searching for Women, the rate in which women are interested in Lesbian Sex goes down with age. Why is this important to you as an author? Well, it means your characters should fit certain criteria. Stories told from a younger woman perspective might speak better to a customer than stories featuring an older woman. Likewise, female readers might specifically relate more to college settings, new town settling in themes, or even returning home to their family for a little taboo twist. While this data doesn’t seem so important, it can, in fact, have a big impact on your sales in the long term.

7. Gay Themes Have Their Own Market

What we mean by this is well, look at this article. Gay porn has so much data to navigate that we could almost write a whole list just for this topic. If you’re a taboo author looking to write Gay themes exclusively, take time to invest in market research. While it might surprise many, 37% of Pornhub’s traffic for Gay porn was… women! This means there are vastly different kinks and customer bases within this category, making it more a distinct market in its own right. Likewise, Gay porn viewers can’t seem to agree on which kinks they enjoy best… at least by age. This makes it even more important to consider things like gender audience, age of customers, and corresponding kinks and sub-categories. Yes, the difference really is that vast!

8. Experimentation Seems To Increase With Age

This isn’t a data point we can show stated anywhere, but we couldn’t help but notice it. At least right now, the older you are… the more you like to experiment. However, this does seem to be a trend in men more than women. When writing a taboo themed story, especially one where experimentation is key, age really does matter. Stories that feature older characters should probably have them initiating the experimentation. Younger characters can wonder about it, watch porn about it, but are probably less likely to go out and try it. This probably has more to do with confidence with age, but who really knows. As an author, you can excuse it any way you like! Again though, watch out for that Lesbian and Gay market… this rule may not always ring true.

9. The Younger Generation Has Strange Interests

Yes, we’re calling the kettle black on this one, but hear us out. According to Pornhub’s survey, those in the 18-24 range tend to look up some odd porn. What does this mean for authors? Well, we’re not really sure. The younger generation seems intrigued by mixes of porn with popular trends. What do we mean? Well, one of the stranger categories watched by 18-24 year olds was fidget spinner porn. Could an author find a way to incorporate some of these odd trends in their books? Probably. The question is if it would pay off in the long run. It probably wouldn’t, but if you have that strange kink… you might try it if you have an audience that’s well… into fidget spinner porn. We’re intrigued, so let us know if this actually works for you!

10. Country Specific Niches Are A Thing

Alright, this one is last because it’s interesting but full of cautions. At times, certain countries seem to like their own country best. If you’re writing a book about Japanese women, you might consider highlighting it in the title. This doesn’t work for every country, and you will have to do your research, but it might be worth it for certain authors. Keep in mind, kinks do vary by country… as what is taboo varies by country. You may want to consider this before writing your book as there are plenty of smaller niche categories to highlight. Who knew the Japanese had such a fetish for piss play? Well, I guess if you read the survey…

To Conclude

Lot’s Cave likes to go through data, and we suspect some of you do as well. We recognize however that not every author likes to write ‘according to the data’. This is alright. There’s nothing wrong with writing for the enjoyment of writing. But, if you’re interested in boosting your book that little extra bit, why not try some of these options?

 

 

10 Incest Titles We Love

Lot’s Cave knows not every incestuous relationship is the same. When it comes to eBooks like ours, there’s a little something naughty for everyone. If you’re curious about exploring the many intriguing and controversial options within our online bookstore, now’s your chance. We’ve compiled a list of ten incestuous books you absolutely have to try.  Which kink is meant for you?

E.R.O. Scott – Trophy Mom

Ever wonder what would happen if a naughty mother decided to take an aphrodisiac potion designed just for women? In Trophy Mom, E.R.O. Scott explores the limitless boundaries of mother-son sex. With realistic characters, sexy and intelligent mothers, seductively naughty sons, and sex that leads to intense release, this book offers readers a great introduction into the world of consensual and pleasure filled incest. Interested in finding out more? You can find E.R.O. Scott’s author page and catalog here.

Steven Michaels – Colleen: Complete Collection

You know those family secrets we all keep hidden? Well, in Steven Michaels’ captivating eleven book series, Family Love Epic, readers can enjoy learning every dirty detail of one Irish-American family. Capturing incestuous relationships through generations, Colleen’s story overwhelms readers with alluring characters and lust inducing sex. This series perfectly depicts the American struggle to overcome the roughest of hardships, stay true to family traditions, and enjoy a little pleasure along the way. Find this one of a kind collection here.

Gerry Maxwell – Desperate Mothers

Tempted by the idea of losing control? Gerry Maxwell’s Desperate Mothers challenges us all to embrace motherhood in a whole new way. Mixing pop culture with gentle femdom, this book is sure to become an instant favorite with readers. While this conflicted mother warms our heart, she also manages to quicken our pulse. Readers will find Gerry Maxwell approaches writing steamy and romantic mother son sex in a brand new way sure to leave them breathless. You can dare to explore this intimate work and others by Gerry Maxwell here.

Kathy Andrews – Spying Mom

Looking for a raunchy read? Kathy Andrews may have written stories decades ago, but readers will find her vintage titles as hot as they are depraved. Focusing on mother-son sex, Spying Mom showcases a woman in control of her sexual nature. Kathy Andrews’ feminine characters celebrate sex, while likewise showcasing men all too willing to explore immoral boundaries. This story dares to gives readers exactly what they want, whether you’re willing to admit it or not. To satisfy those sexual urges demanding exploration, check out Kathy Andrews’ catalog  here.

Lily Weidner – Daddy’s Bride

Curious about what goes through a young woman’s mind? Lily Weidner answers that question and more in Daddy’s Bride. Unique in its approach to a sensitive topic, this book will both intrigue and excite you. While focusing on the perspective of a young woman in pursuit of her father, Lily Weidner will challenge your ideas of love and relationships. With a touch of the romantic, Daddy’s Bride is sure to be an Erotic Romance you just have to have. You find this title and more here.

R.M. Dexter – Educating Mom

Do you have a mother-son fantasy? Don’t worry, we won’t tell. If you’ve ever contemplated the idea of mother-son sex, R.M. Dexter’s Educating Mom is a must. The story perfectly highlights those son’s struggling with a mother too beautiful to resist. R.M. Dexter features attractive everyday women, and well-endowed men. Each character seems intent to enjoy the sexual yearnings awakened by their own family. A mix of erotic fantasy and realistic lust, Educating Mom will challenge your own sex driven curiosities. Be sure to find the latest from R.M. here.

Phaedrus T. Wolfe – The Truth

Why are we putting this book on the list? Because no other author tackles series issues quite this way. The Truth is filled with multilayered subject matter that both registers with readers and makes them incensed. Highlighting the questionable past of one young woman, The Truth deals with topics many are too embarrassed to asked. At its core, this story arouses readers by touching and pulling on nerves many would never admit to having. Those daring enough to explore this title can find it here.

Lady Calandra – Daddy’s Sleeping Partner

Ever wonder what a incestuous Romance would look like? Daddy’s Sleeping Partner is the perfect answer to that question. Readers expecting all the inner turmoil, relational struggles, and outright drama will enjoy Lady Calandra’s work. With the additional incestuous father-daughter twist, this book provides readers what they’re desperately seeking. Happy endings are possible for those craving a taboo relationship, if only on paper. To find Daddy’s Sleeping Partner check out Lady Calandra’s author page here.

Surely Wilder – I is for Insatiable

Too hot too handle? I is for Insatiable might overwhelm those unaccustomed to dirty sex. Surely Wilder is an author all too willing to challenge a reader’s concepts of what is actually taboo. His stories often feature entire families thrown into a world of hot and experimental sex. What makes I is for Insatiable a favorite with readers is how well Surely Wilder captures real life situations and realistic characters. You’ll easily lose yourself to an erotic society in which anything can happen, even the taboo! Don’t hesitate to explore this erotic tale here.

Vinod Nair – Indian Family Lust

Wonder what an incestuous culture would be like? Vinod Nair depicts just this in Indian Family Lust. Living in a culture that encourages incestuous relationships, Vinod Nair’s characters find all new ways to show love within their family. Daring to shed light on a culture that is torn between those sharing an incestuous bond and those finding a favorable marriage outside the family, Vinod Nair’s book is more than just an erotic read. Indian Family Lust challenges and introduces us to a whole new way of thinking about love and family. Be sure to discover Vinod Nair’s full catalog here.

Short Stories With Lot’s Cave

Lot’s Cave would like to take a moment to personally thank Lily Weidner for participating in another of our studies. We’d like to direct readers of this post to also check out her personal experience and perspective of this experiment in her latest post titled: Elusive Money & Indie Publishers

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Is the short story market dead? If you haven’t done so already, consider reading our last publishing experiment focusing on Amazon’s short story market. The experience proved so beneficial, we decided to try another! This time, Lot’s Cave wanted to test the viability of publishing short stories outside the Amazon system on all other possible publishing platforms. What we found was quite surprising, and many of our authors will find the confirmation they’ve been looking for.

With Amazon’s self published market becoming more popular through Kindle Unlimited, Lot’s Cave has found indie authors tending to shift away from indie publishers. Since we’re an indie publisher, this trend has been cause for concern. Many authors outside the Lot’s Cave family felt indie publishers provided no additional benefits to selling their eBooks. This sad opinion caused us to rethink how we advertise our eBook services directly to authors, not just readers. Putting our knowledge and experience at the forefront, we found there are in fact many benefits to publishing with indie publishers like Lot’s Cave.

Before discussing the experiment in detail, it’s important to note the need for indie publishers. Lot’s Cave is one of very few e-publishers specializing in controversial subject matter. Our experiment then, focused on short stories with this controversial subject matter in mind. While Lot’s Cave is an e-publisher, we’re also a distributor. We fully believe the best way to maximize profits is not through publishing only with Lot’s Cave, but embracing as many publishers as possible. With that in mind, Amazon’s exclusion from the experiment remained rooted in their refusal to accept controversial subject matter and their requirements for publishing exclusivity.

Our Publishing Objective

Much like our Amazon experiment, Lot’s Cave decided to do some prior research to accumulate as much data beforehand as possible. As a company, Lot’s Cave wanted to know what a new inexperienced author could expect by publishing and distributing short stories. Finding new authors writing in the 5,000 word range tend to make a monthly income of $20 a month on Amazon, we wanted to see what new authors rejecting Amazon’s exclusive high traffic website could make. To do so, we came up with the following criteria:

Rules for Lot’s Cave Short Story Experiment

1. All stories are to be within the 5,000 to 6,000 word range including end matter
2. eBooks must be distributed through Lot’s Cave to affiliates
3. Stories must feature controversial subject matter
4. The controversial subject matter chosen must remain consistent
5. Prices will stay at $2.99 for single stories
6. Bundles (three stories each) will be priced at $4.95
7. The Collected Set (nine stories) will be sold for $9.95
8. eBooks must feature a common cover design across all titles
9. Author will focus solely on publishing short stories acting as a new author
10. All eBooks should feature cover, front matter, formatting, and end matter standard for Lot’s Cave authors.

Preparation

Before conducting the experiment, Lot’s Cave worked closely with our author to assure the overall objective remained consistent, and in line with their own goals. Letting the author choose the controversial subject matter, Lot’s Cave then designed covers with the same overall look. Our author already had an author page established, author biography, and avatar. With everything in place, we let our author write and prepared for the first week of the experiment.

Week One

Publishing the first short story on the 27th of November, the first three shorts and volume one bundle sold a total of $51.30.

Week Two

After selling so well the first week, Lot’s Cave was happy to see week two sales total up to $69.93.

 

 

Week Three

After week three, we were starting to notice a steady trend in sales, as the total ended up coming to $56.32.

Week Four

To conclude the month’s sales, we published a complete set of all nine stories. Publishing only this one bundle set, sales still came to $55.13.

 

Summary of Author’s Income

In total, the author’s nine shorts and four bundles made $232.68. This is a significant amount. Remember, many authors new to publishing shorts within the same range on Amazon make a potential $20, even in their exclusive Kindle Unlimited program. By publishing outside Amazon’s exclusive program, authors can potentially make $212 more. For authors unfamiliar with Lot’s Cave, or the distribution process, lets take a look at the added benefits of publishing through Lot’s Cave contributing to this difference in overall sales potential.

 

 

Contributing Factors

Content: One of the biggest factors in the success of going through Lot’s Cave is the fact Lot’s Cave takes taboo subject matter. When publishing in a wide market beyond Amazon, Lot’s Cave has found this to be necessary step in attaining higher sales. Readers are not only demanding taboo erotica, but they’re willing to pay for it. This competitive pricing also brings us to our next advantage.

Higher Price Points: Notice how well our author’s bundles sold, and the prices for each. Three story volumes were priced at $4.95, while the complete set sold for $9.95. Royalty rates really make a difference with these maximized price points. There’s no reason to sell quality work for less, and Lot’s Cave knows it. Even authors new to publishing short stories will discover their books sell better at the appropriate price point.

Publisher Quality:  Lot’s Cave sold $72.98 out of the total $232.68. This means that as an indie publisher, Lot’s Cave sold over 30% of the author’s overall books. However Lot’s Cave also acts as a distributor, which yields our authors a unique advantage. Our books sell by author, but also by subject matter. Readers looking for taboo themed books can browse our whole catalog, increasing the likelihood of new authors selling their books. In fact, we question if such performance would have even been possible without Lot’s Cave’s prior commitment to quality.

Established Reputation: Along with publishing quality comes a benefit unique to indie publishers. Not only do authors receive a top quality book, they have access to an established customer base. Right from the start, new authors are able to present their work just as, if not better than, established authors. This goes deeper than the eBook itself, but to the company itself. Lot’s Cave has worked hard to attain the reputation as the premier publisher of controversial subject matter, and our authors see a direct benefit in their sales because of it.

Distribution Time: One of the interesting advantages Lot’s Cave learned happened to be in the time necessary for distribution. Since Lot’s Cave handles the formatting and distribution uploading, our author was free to spend the time writing. For authors this is another distinct advantage, as we’ve found many authors complain about complicated upload processes or the time investment involved. When distributing through Lot’s Cave, authors can rest assured we handle those hassles for them.

Cover Cost: Every eBook needs a cover, and Lot’s Cave recognizes the investments covers potentially pose to authors. Many authors today purchase their own photo stock, often at a minimum $40 a month. Other authors can pay an average of $25 for a quality cover. In either case, this investment comes directly out of the author’s income. Lot’s Cave has no such charge for our quality covers, making it easy for authors to not only produce their next book, but make a profit for doing so.

Quality Covers: Not only is cover cost an issue, but knowing the right design can be a challenging new step for authors. When publish to many different websites, it’s difficult to find a cover that stands out across multiple platforms. Luckily Lot’s Cave has experience in this area, and we offer all of our authors this quality cover design. As a company, we see an author’s success as part of our own success as well for new or established authors alike.

Conclusions

Starting out, Lot’s Cave wanted to see what new authors could expect in Amazon’s exclusive program, as well as what they could expect outside. We had our own ideas, but we lacked the numbers to prove it. After two months publishing on Amazon and elsewhere, we can back up our analysis with some figures. The process has been a long one, but the results have been well worth it. What we’ve found is still quite a new idea.

Lot’s Cave can only conclude any author wishing to make money is better off encompassing as many e-publishers as possible. Instead of investing in this process by themselves, authors stand to gain a huge advantage maximizing the potential of distribution sites like Lot’s Cave. What makes a distribution site stand out above the rest remains for individual authors to decide, but we’ve learned transparency and experience top the list of qualities.

As Amazon’s authors continue to compete in an exclusive market shying away from short stories, Lot’s Cave has found readers still desire the same lengths as before. The profit hasn’t disappeared, at least not elsewhere. Quality is key in today’s market, and we’re proud to show our authors produce the best story possible. While it might be difficult to believe, the numbers simply don’t lie. Our eBook market is shifting, and we’re here to help authors shift with it every step of the way.

While paying an indie publisher to distribute books may seem like a senseless waste of money, our results tend to direct our conclusion otherwise. What many authors lack in today’s market is experience, and time. These two factors contribute to sales greater than splitting the royalty fees involved. Often, these fees are minuscule in comparison to the profit authors make. At the end of it all, not all publishers are created equal, and indie publishers can still be a valuable asset to self-publishing authors of both short stories and longer works.

The Amazon eBook Market

Authored By: Samantha Zacharda
Marketing Director & Promotion
Published By: Lot’s Cave

Special Note: Lot’s Cave would like to add a special thank you to Lily Weidner for participating in the Amazon publishing experiment. The transparency required has been quite eye opening and insightful. Please check out Lily Weidner’s followup post as well, found here.

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For the last year stories have abounded regarding authors getting rich with incomes of ten to a hundred thousand per month by writing short stories. Is this possible? How much can I really make?

Ever since Amazon changed their Kindle Unlimited program, authors have been trying to gauge the eBook market. Authors, particularly those writing short stories (3,000-5,000 words) have started to wonder if the market will even support their shorts, or if a shift into longer works is necessary to earn an income. Doing some initial research, I found answers couldn’t have been more conflicting.

Usually when conflicting answers exist, one finds in them a majority opinion. With enough backtracking the answer process becomes clear. In this case however, little data could be found with which to form a starting point. What I found is the entire industry consists conceptually of a clear divide most easily represented by factions we find in the initial Kindle Unlimited program (KU), and what authors have come to call the second Kindle Unlimited (KU2). Desperately wanting some numbers to work with however, I came up with a solution–I did a study of my own. The goal was to achieve $20.00 in profit.

With help from a Lot’s Cave author, I was able to create a test designed to take advantage of Amazon’s large eBook market size. Since Amazon’s KU program had been designed for short stories and the new KU2 program is now desgined for longer works, contrasting income performance between the KU and KU2 programs could simulate what it would be like for a new author specializing in short stories starting out with their first book. As an added byproduct–which is what this is about–I would also learn what authors face when trying to sell their eBooks on Amazon. After spending a couple of days to form the rules of this research project, I came up with the following:

Rules for KU2 Publishing Experiment

1. All stories are to be the minimum 3,000 words
2. eBooks must be enrolled in KU2
3. No additional marketing must take place
4. Stories must have a common kink
5. Prices start at $.99, and then after a week increase to $2.99
6. At minimum, author should publish two books a week (9 titles a month)
7. Titles should include subject matter metatags
8. Covers must fit their target audience’s particular style
9. After completing 9 titles, bundles must be published in varying forms
10. Stories must emphasize romance with intense but short sex scenes

First, an Amazon Author Page was created to begin the experiment. Starting our test off, progress seemed quite slow and uncertain. Week one saw a total of two sales and sixty-five page reads. Given Amazon’s current payout rate (.0005 a page) our author only made $1.02. To my surprise, discouragement over that insignificant amount was immensely high. Convincing the author to keep writing new titles wasn’t easy, but Amazon’s ninety day exclusivity trap helped. The author had already committed such a large investment to the test that persuading the author to continue for the remainder of the month was not difficult.

Thankfully, week two saw somewhat better results. Significantly, this result could only be due to the price increase from $.99 to $2.99. Page reads increased while sales increased dramatically. Taking a quick look at the numbers, week two tripled the previous week’s results. Seven sales and two hundred and thirty-six page reads increased the week’s total to $3.61. While the author remained apprehensive, I could detect a little more eagerness to move forward into week three.

To my dismay, the growth occurring in week three was quite minimal. Sales topped out for the week at nine purchases and page reads dropped to two hundred and ten. Thankfully, the author was still able to see an overall increase for the week’s profits at $4.17. By this point however, the author made it clear the process didn’t seem worth the effort. The author felt drained and expressed a feeling that writing wasn’t as enjoyable as it once had been.

Finishing up the month, our author completed the nine titles. Able to take a break from writing, the author decided to release an additional four bundles created from bundling various combinations of the nine titles. Interestingly, week four’s breakdown is rather surprising. Out of thirteen sales, only one of them came from a bundle and there were one hundred and thirty-one page reads. For the final week, the author made $8.28.

Summary of Author’s Income

• Week 1: $1.02
• Week 2: $3.61
• Week 3: $4.17
• Week 4: $8.28
• Total Month: $17.08

Before we examine the market figures, let’s examine what no other study gives… the author’s experience. Interestingly, our author became extremely discouraged. This occured despite nearly reaching the $20 personal income goal. What caused this? Well, the author felt the money didn’t merit the time and effort put into the process. Worse, the author began feeling readers didn’t enjoy the titles because some of them were no longer selling after the first week they were published.

Moving onto the numbers, the first month performance of $17.08 is nothing to shy away from. In fact, the amount is actually quite impressive for a new author starting from scratch. We can see the growth potential, after all, because no marketing was involved. What’s important to note though, remains the fact the author felt the eBook titles were worth more. Dividing the author’s income by the number of books released ($17.08/13), we find the author only made around $1.31 per book published. Sadly, this is nothing considering the figures reflect an entire month.

Worse, $1.31 per book title published isn’t even the right number when comparing income to actual sales. Lets look at the sheer number of eBooks the author sold. On the surface, we’re quick to assume the author sold thirty-one copies. However, we must calculate into this figure the number of page reads. With a total of six hundred and forty-two reads, we can figure out the real number of books this would be.

Given the average page count (according to Amazon) was twenty pages per book, that would equal an additional thirty-two eBook sales (642 pages/20 = 32 books). With a grand total of sixty-three eBooks (32+31=63), the payout rate becomes $.27 per each book sold. Can anyone blame the author for feeling their title is worth more than twenty-seven cents? Even if the author only spent three hours working on the book, minimum wage would make them $21.75. Chances are the author spent more time writing their book than just three hours, but the statistics remain quite dismal. After nine titles, there’s a potential twenty-seven hour investment. At a minimum wage job, the author could have made $195.75.

It’s interesting to note, there’s hope at the end of this bleak tunnel. The author that participated in our Amazon experiment also publishes novels with us at Lot’s Cave. These longer stories of 40,000 words each are priced out at $4.95 and distributed across multiple retail platforms. This fact allows us to compare the same amount of effort on longer titles, distributed across multiple websites. The results couldn’t be more eye opening.

Taking the author’s latest eBook alone–written during the previous month, we find the sales for that month coming in at a total of sixteen eBooks sold. While that number may seem small in comparison to their Amazon sales, this book was able to be sold at the $4.95 price. Assuming these websites payout at a consistent rate of 70%, this author made $55.44. Keep in mind, this is one book. While it may not be minimum wage, it more than doubles what the author made on Amazon.

Now it’s important to note that longer novels have a very unique distinction from short stories. Longer novels have staying power while sales on short titles drop off quite quickly. This means the most this author will ever make on Amazon from their titles is that initial $17.08. No future sales income can be expected. Yet this author’s longer novel will continue to earn sales for several years, adding to the $55.44 amount. While the author may have felt discouraged at their efforts from putting out nine titles, the author did not feel that way about publishing one full lenght novel with Lot’s Cave.

While not every novel will sell sixteen titles a month, the opportunity cost to other authors following in these footsteps is important to consider. Amazon authors are invested in their shorts taking off immediately, if they fail to perfom, there’s no back catalog to make up the difference. If the worst happens and a novel does not take off however, consider having the benefit of having a back catalog that still sells alongside the future new release. In order to make the $17.08 Amazon monthly figure, an entire back catalog of multiple novels would only need to sell five titles. With a full month’s time span, five additional sales seems entirely reasonable. The back catalog becomes an almost guaranteed source of income the author can depend on. So, what happens if an author wants to go down this path and shy away from Amazon’s market?

The very first thing an author should do if they wish to publish outside Amazon’s market is examine their short stories. Because of Amazon’s market size, we can see how many authors feel they run an output treadmill. This output treadmill has caused many authors to diminish the quality of their short stories. If this is the case, authors need to invest in revamping their stories. Before publishing elsewhere, consider doing a general read through for errors.

After revamping the story, formatting remains the most important issue with eBooks coming from Amazon. For authors formatting their own books, reading up on the latest formatting requirements is a time consuming investment. This is a necessary investment however, one readers highly notice and value. Taking time to add the appropriate formatting can really set an eBook apart from the rest.

Another important difference is pricing. Amazon authors choosing to list their eBooks on multiple websites often find pricing uncomfortable. When authors are accustomed to charging $.99, selling the same eBook later for $2.99 can be quite unnerving. With the new price point comes a new change for author’s accustomed to Amazon’s market, slow sales. Instead of selling a book every day, authors can wait two or three days before seeing a single book sell. The benefit of this however is the higher royalty rate balances out the sale’s rate.

Lastly, any author looking to publish across multiple websites should factor in time. On Amazon, the results of sales is immediate with a sixty day lag period for payout. When authors choose to list books across multiple websites, this can be a significantly longer progress. Payouts have been known to range from a month to six months, or longer. Keeping this in mind will help authors looking for immediate results; sometimes authors just need to set a time length and stick to it beforehand.

In closing, the Amazon experiment was a grand success. The marketing insight I gained for Lot’s Cave has been exceedingly helpful for both Lot’s Cave authors, and those coming in from Amazon. While each market has its own difficulties, it’s important to remember different systems work for different types of authors. The main thing to note however is this, authors can still make the same, if not more money, by skipping Amazon’s eBook market. There’s no need to feel trapped or held over a barrel.

Submitting Your First Manuscript

As an author just starting out, it’s tough to know exactly what to do. You want to make a good first impression, but don’t know how or where to start. With today’s growing eBook market, finding advice everyone agrees with can be its own challenge. Lot’s Cave would like to help authors through the process of submitting their first manuscript. Many of our authors started out submitting their very first manuscript directly on our website, why? Because Lot’s Cave provided the resources. Since our company values author experience, Lot’s Cave would like to make submitting your first manuscript as painless as possible.

Research Where to Publish

When first starting out, it’s important to have a basic knowledge of where and what to submit. Not all publishers accept the same material, especially when dealing with erotic content. Doing a little research regarding your story, and potential publishers can save lots of time in the long run. Is your story too short for one publisher but not another? Does your content require a little polishing before submission? Is there a special format required for your manuscript? These questions can be answer with minimal digging on any publishing website. If you’re hoping to publish with Lot’s Cave directly, authors can find such information here: Submission Guidelines.

Summing Up Your Manuscript

Once you have a publisher in mind, start summing up your story. Before you start going through the metadata and manuscript process, know what you have. Making a list to go back to is always helpful. As a new author, it’s easy to get lost in fancy words or difficult requirements. Summing up your story’s information, while your mind isn’t spread out will be worth the time. If you’re unsure of what kind of information to include start with the following five items:

1. Story Theme: Is your story Menage? Incest? BDSM? 
2. Title Information: Does your story have a name yet?
3. Brief Summary: What happens in your story?
4. Length: Approximate word count?
5. Cover Image: Do you have a cover? 

Fix The Gaps

At this point, it’s easy to feel unsure or have some parts of the list missing. When starting out, it’s extremely rare to have it all figured out. Try doing a brief search for more information. How have authors handled covers in the past? What categories seem to fit your story? Does your summary seem to work for you? Many times, these gaps can be figured out doing ten minutes of digging. While you may feel more unsure, you’ll still have something you can come back to later. Don’t settle for a blank space. You can find more information provided by Lot’s Cave here: Writing Tips & Advice.

Tackling Manuscript Submission

 After a basic summary of information, a completed story, and some brief research, you’re likely ready to begin the submission process. Today, many publishers have an online submission process similar to that of Lot’s Cave. During this first submission, it’s extremely easy to feel overwhelmed. Try not to feel overwhelmed by the entire form. Focus on one detail at a time, and before you know it, the form will be complete. Simply grab your story/manuscript, your summary information, and open the manuscript submission form.

 Tackling Manuscript Submission: Basic Author Information

Starting out, it’s important to feel accomplished fairly early. The likelihood of an author finishing their submission form is increased if the author starts out confident. To encourage this, we recommend providing your author information first. This information often includes: name, pen name (if using one), and email. That’s it, though providing such personal information can seem a little daunting. Taking that first step though is always the hardest.

Tackling Manuscript Submission: Basic Story Information

The next step in the submission process is going to require some of that summary information. Enter your book’s title, story length, and category information. From here, you’ll also want to provide a price for your future eBook. Often, this is done by considering the length of your story. Price ranges will vary site to site, but competitive market values should always be considered. If you’re unsure, publishers will often be happy to help recommend a price. For now, enter what you feel comfortable with. Once the basic information is entered, you’ll often find most of the form has been completed.

Tackling Manuscript Submission: Submitting Metadata

Metadata is a term that describes much of the information already on your summary sheet. Remember that plot summary? Well, you’re going to need it. As an author it’s important to provide that summary, or a book description. Even better, try to take your summary and turn it into a description using your category information. A combination of the two will help promote your story. When in doubt, stick to what feels right. If you feel your story’s summary provides better information, then go with that. Descriptions take time, and they’re not easy. If you’d like more information on descriptions, check out our information here: Writing A Great Description.

Tackling Manuscript Submission: A Brief Note About Keywords

Many publishers have started asking authors to provide a set of keywords. These may feel like a daunting task on the submission form. There’s an easy way to find keywords however, think of them as search terms. If you wanted to search for your book, what words would you use? Consider your category, description, and book title, what themes stand out to you? A list of keywords is essential information to provide, as it helps readers find your story! Don’t skip this information, you might find out it’s more important than you think.

Completing the Submission Process

After providing all the above information, all that’s left is to upload your story. Today, most publishers accept Word files. There might be some additional publisher specific information you need to provide, but otherwise you’ve completed your first manuscript! Allow the publisher time to get back to you. If a publisher has any questions, they’ll contact you. While many authors wait to submit their next manuscript, it’s not necessary. Try using the wait time to write your next book, or submit a new one. In the end, you’ll find your books published in no time!

Judging An Author’s Success

In today’s erotic market, it can be tough to measure an author’s individual success. Part of the problem authors face is the question of how to remain motivated to do well. Authors repeatedly pour their heart and soul into their erotic books. Whether the story is short or long, takes a day or a month to write, an author still wants the book to succeed. It’s worth noting that this urge to do well drives every author in every book he or she publishes. An author’s success is not measured overall, but rather on an individual per book basis. The definition of a book’s success, while a personal one, often transfers into a greater overall opinion of the erotic market. Every author views the market differently and therefore measures success differently, various similarities remain standard for the majority of authors.

Incest Erotica

High Sales – The most obvious measure of success for authors is the concept of high sales. This metric poses numerous problems, especially for controversial erotica. Many erotica authors hear grandiose stories of riches and wealth from other authors bragging (sometimes falsely) about their book’s latest success. Claims of making $5,000 dollars in a single month is not unheard of. For an author trying to make a living and barely getting by, this is immensely discouraging. The truth is, many authors would be considered successful just to make a meager living from their royalties. Perceptions do not change easily in authors’ minds however, causing many successful authors to quit early just because they don’t see insane profits as quickly as they’d like.

Barely Legal Erotica

Reader Feedback – Reader feedback is perhaps a less obvious measure of success which authors rely on heavily. Nothing excites an author more than seeing a positive book review raving about his or her writing skill and efforts. These reviews many times are the only measurement of a reader’s happiness. In the erotic market however, book reviews are rare occurrences, as readers often do not want their name connected permanently with erotica on Internet. Even so, in today’s market, many authors give away free copies of their books by the hundreds just to receive this feedback. The truth is, we live in an age where many reviews are faked, paid for, or insincere. Because of this, many readers have stopped looking at reviews, not to mention even reading them. For erotica authors, reviews should not be a measure of success in any form. On the bright side, a bad review doesn’t make an author’s work bad either, as so many erotica authors find their books under attack by religious zealots.

BDSM Erotica

Fan Base – Another less obvious measure of success worth noting is the idea of a fan base. Many authors just starting out want to see a fan base, or an instant number of guaranteed sales. While this may actually be a justified measurement of success, this metric is the hardest to judge. Fan bases change depending on time of year, individual financial situations, and book platform availability. It’s worth noting that just because an author sees a disproportionate number of readers to actual sales doesn’t mean those “fans” don’t exist. In actuality, it takes several months, if not years, to build a good steady fan base. While a fan base isn’t a good way to measure success, it can be a rewarding undertaking for authors to consider. Keeping the reader in mind will often turn out to be a better experience for authors.

Lesbian Erotica

Getting Discovered –  The worst metric of success in the mind of many authors is a fantasy of “getting discovered.” Fifty Shades of Grey, left many erotic authors with sudden hopes of their book taking off. While the Fifty Shades Trilogy has done enormously well in multiple regards, authors should not use this as a tool of measurement. Many authors have compared their own writing to that book, finding their own better. Authors begin wondering why his or her books haven’t taken off. Getting discovered is a lengthy, painful, and not always beneficial process–much depends on chance. Authors should instead focus on writing their books, enjoying the freedom they have to do so. This is especially true for authors of more controversial works; consider the likelihood of such books taking off in the public mindset. While getting discovered isn’t impossible, it should NEVER be a metric for new authors to gauge success in any form.

Menage a Trois Erotica

With so many traps to measure success, accurate judgments of success may seem impossible. Authors will find that multiple ways to judge success do exist, however. These methods will be very individual, but each author should try to be adopt them in some form. Try replacing any of the above traits with the following positive ways to judge success:

Positive Ways To Judge Success

Writing Goals – Every author has things they’d like to work on. Whether it’s about writing better blurbs, or changing the overall length of stories, writing goals can be extremely productive. Setting small goals that enhance the quality of an author’s writing will lead to outside feelings of accomplishment. In time, authors will feel less defensive of their writing opting to actually share selections of their work. Being able to take a step back from your writing will also help the feelings of anxiety and nervousness at publishing a new book. Feeling proud of your work as an author is more important than feeling successful by society’s standards. At the end of the day, an author has to answer to themselves about their writing first. Small writing goals is certainly the way to go. If an author wants to be successful, then keep writing writing writing and do not stop to play with marketing, making book covers, or become distracted by other facets of publishing.

Magic & Myths Erotica

Quarterly Sales – While I mentioned above that high sales rates are a bad measure of success, that doesn’t mean sales are a completely negative measurement tool. Taking a step back, and looking at your personal sales report can be highly productive. Please do not use this on a monthly basis, as some months are not good sale months… ever. The right unit of measurement seems to be somewhere around every four months. A four month’s span seems to be just enough time to find an overall sales pattern. By comparing four months at a time with another 4 month segment, authors can see increases based on the number of new books an author has for sale. Looking at these subtle increases, an author will most likely find only a positive notion of success from these overall spans of time while looking at it month by month doesn’t cut it at all.

Young Adult Romance

Knowledge of the Market – An author hardly ever considers their knowledge of the market as a measure of success. This is one of the biggest mistakes made, especially by authors just starting out. Knowledge of the market seems to correlate to an author’s success. Think about it; the more an author can navigate the market, the more an author knows how to judge their books. Taking into consideration how successfully an author can navigate their potential sales, an author quickly changes their writing. Not always, but usually these changes are for the better. Authors that take time to understand how the market works learns to improve the writing of their blurbs, their story content, and even to set the titles of their book. In order to truly be successful, an author simply must learn how the market works.

Explicit Erotica

Trademark Writing – Part of understanding the market and improved authorship skills results in trademark writing. This takes a couple different forms, depending on the author. Some authors like their cover to have a certain design quality specific to them. Other authors tend to write only within a certain sub-genre. Being able to lock yourself within a specific sub-genre really allows author success. While some authors hesitate to pick one sub-genre for fear of not appealing to the vast majority of people. successful authors know their audience. Writing for five different sub-genres creates confused readers who will, never really know what they’ll get. Trademarking turns into a positive way to measure success.

Sci-Fi Erotica

Fan Outreach – Differing from trying to measure a fan base, an author’s fan outreach doesn’t focus on numbers. Fan outreach is an author’s ability to be found online by their readers. Taking time to utilize social media is the sign of a successful author. Not getting trapped in an endless social media marketing loop authors that have fan outreach know when to quit. Taking time to be searchable, but not overwhelming, successful authors have the ability to self promote. While this may not seem important to success, it is. If an author takes time to look at their appeal to readers, they can gauge some fan feedback. All in all, fan outreach can be good or bad. It can get real bad if an author spends time blogging that would be more productive in getting a new book out.

Series Erotica

Taking time to measure success can be painful for authors who don’t know any better. Realizing that some gauging methods are more successful than others, authors keep from getting too discouraged. Judging the various methods for their effectiveness, some authors may find individual ways of feeling successful. So many author experiences are unique, as each genre can be measured differently. Feedback from readers may be more likely for example, or sales higher than in a separate genre. Whatever method an author uses, it’s important to remember everything should be taken with a grain of salt. Feedback won’t always be positive, but that doesn’t mean all books are poorly written. Take time to enjoy being an author, whether or not you feel successful. In any case, for an author to be successful, just keep on writing and do not waste too much time gauging. Write!

Incest In Popular Culture

The taboo topic of incest continually makes its way into every day conversation—an interesting prominence for something so controversial. Yet the frequency of these taboo conversational occurrences continues to increase. In the majority of these discussions, incestuous relationships are depicted as a “reluctant sexual experience” or worse.

Could it be that the environment of sexual censorship on television during the 1940’s, ‘50s, 60’s, and 70s required all incest to be depicted in an immoral light? However, a surprising number of consenting relationships exist as well, and more recently, the way incest is being depicted in society has started raising questions as to the possibilities of incestuous relationships being consensually romantic. Examining the motivations of each represented incestuous coupling only furthers the acceptance of incest as a whole. Whether or not someone looks for incest, it’s readily stumbled upon. In fact, the topic of incest is so widely mentioned it’s guaranteed to show up at some point.

Schools generally require young adults to explore mythology at some point in their education. While we often find mythological gods and goddesses involved in relationships riddled with incest, often these relationships contain lessons of a significant cultural relevance in today’s modern society. The Oedipus Trilogy is often required reading at the high school level. No one objects to these stories being read, examined, and then reexamined as a culturally important work. For many, these Greek Tragedies raise questions on the acceptability and impact of incestuous relationships. And the Oedipus Trilogy isn’t the only group of stories that high schooled youth run into regarding the topic of incest. Recommended books such as The Mayfair Trilogy by Anne Rice, V.C. Andrews’ Flowers in the Attic, The Mists of Avalon by Marion Zimmer Bradely, and Aztec by Gary Jennings all contain incest at some level.

Incest permeates not only our everyday culture, but our pop culture as well. We easily see this in some of today’s most popular shows and movies. Witness Back To The Future and Star Wars. The currently popular Game of Thrones television series is certainly no stranger to incestuous sex. Likewise, the cult movie The Rocky Horror Picture Show features the beloved characters of Riff Raff and his sister Magenta who many debate maintain a sexual relationship. Lolita seems to be another cult move classic that captures the story of pseudo incest well enough to figure in a variety of film adaptations. The popular shows House, Numb3rs, Sons of Anarchy, and American Horror Story: Coven all touch on incestuous relationships in a variety of forms.

The topic of incestuous relationships between cousins can be tough to debate despite the ever growing list of its acceptance within pop culture and dramatized depictions. Sometimes movies portray cousin relationships as consensual and completely acceptable, while other times the topic is dealt with carefully to meet censorship sensibility standards. Nevertheless, many different stories touch on sexual relationships between cousins, such as, Mansfield Park and Jane Eyre, which have become great works of literature. One popular film series that touches on a cousin romance is the ever classic Godfather Trilogy. This romantic relationship is depicted in a better light, if not completely acceptable as well. More frequently today, cousin relationships are being depicted as consensual bordering on assumptions of social acceptance.

Today we find incest brought up in many different environments, in many different ways. Often we don’t even notice the presence of incest while taking the overall story as a whole. In movies and television shows, incest means guaranteed expansion and ever growing popularity with audiences. Today’s view is changing away from the established belief of forced sexual relationships. The realistic depictions of consented incestuous romances have us asking, “Just how taboo should incest be today?” Considering the controversy surrounding incest, the taboo is quite popular and embedded into our everyday culture. Just what the future holds regarding the legality of and social acceptance of incestuous relationships remains unclear. All Lot’s Cave knows is that incestuous erotica has never been so popular.